Cross Cultural Issues Essay

2507 Words11 Pages
1.0 Executive summary This assignment examines the barriers that a European organization, Loire Valley Wines in France, will face if they desire to establish a manufacturing operation in the Far East Asia, India. The cultures of the two countries will be critically analyzed and compared to determine the areas that will pose as a challenge for Loire Valley Wines to do business with the Indians Then finally solutions will be recommended to ease the effects of the challenges identified above. We first look at what is culture. 2.0 Introduction 2.1 What is culture? Culture is always a collective phenomenon, because it is at least partly shared with people who live or lived within the same social environment, which is where it was learned. It is the collective programming of the mind which distinguishes the members of one group or category of people from another. Hostede, Geert (1991) Cultures and Organizations: Software of the Mind. New York, NY: McGraw-Hill. This definition given by Hofstede helps us understand, firstly, that culture is a collective experience that is common among people in the same environment. Therefore people that share the same beliefs, values, goals and other likings share the same culture. Hofstede also helps us to understand that these beliefs, values and other likings are learned by people over there lifetime from childhood. These patterns because they have been programmed in the mind it must be unlearned by that person to learn something new. This can be the cause of a lot of cross cultural issues that organizations face. National culture helps us distinguish people, organizations, families and institutions in different countries. Organizational culture on the other hand, weather it be organizations in the same country or different countries helps us distinguish processes, jobs, employee conditions and
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