With the development of the society rhythm, the fast food has become necessary industry for people's life. U.S. fast food companies are now franchised in over 100 countries. In the U.S. there are over 200,000 fast food restaurants. Revenue has grown from $6 billion in 1970 to $160 billion last year, an 8.6% annualized rate. The 50 largest companies are hold more than 25% the revenue in the industry (Hoovers, 2013).
In 1990, the 2,000th restaurant opened, and in 1992, the 3,000th restaurant opened. Bagels were added to the menu at Dunkin' Donuts in 1996. Breakfast sandwiches were added the following year. Dunkin Donuts headquarters moved to Canton in 2004.Dunkin Donuts began its "America Runs on Dunkin'" marketing campaign in 2006, the same year its parent company had some of private equity firms which were Bain Capital, The Carlyle Group, and Thomas H. Lee Partners. It opened its first restaurant in Taiwan in 2007.During the past several years,
This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 billion in annual revenues. In addition, McDonald's opens a new restaurant every three hours. (www.mcdonalds ) Wal-Mart was founded in 1962 and opened its first store in Arkansas. Wal-Mart serves customers and members more than 200 million times per week at more than 8,838 retail units under 55 different banners in 15 countries. Wal-Mart boasts 2010 sales of $405 billion, and Wal-Mart employs 2.1 million associates worldwide.
All of the mentioned products have a choice of cilantro-lime rice (white or brown), pinto or vegetarian black beans, lettuce, meat (braised carnitas or barbacoa, adobo-marinated and grilled chicken or steak), corn, fajita vegetables, guacamole, salsa (mild, hot, fire), cheese and sour cream. Currently CMG has stores in USA, Canada, England, and France. Executive Summary In our competitive world, an important aspect of any flourishing business is to establish a clear marketing strategy which will help the business in expanding its successful business in other countries through different strategies. Fast food industry is on the rise throughout the world. This marketing profile will look at different factors to consider expanding CMG’s international business in a country of large population and growing economy, India.
Case Study 2: McDonald’s “Seniors” Restaurant Current Strategies & Results McDonald’s is one of the world’s leading fast food chains operating about 32,478 restaurants around the world restaurants (Business Week, March 8th, 2010). Fortune magazine ranked McDonald's #1 for social responsibility in 2007’s list of Most Admired Food Service Companies (Fortune, 2007) also # 1 in terms of people management in 2009 (Fortune, 2009) . Quinn took number of steps in accordance with McDonald’s corporate philosophy of giving back to the communities it serves. Monthly Special. Every 4th Monday of the month, the restaurant offers breakfast specials for people aged 55 and older.
McDonald’s, The World Largest Fast Food Chain McDonald’s was founded on May 15, 1940, in San Bernardino, California. The McDonald’s restaurant concept originated from two brothers named Dick and Mac McDonald. Today the McDonald’s Corporation is ranking the number 1 largest fast food chain restaurant in the world, serving approximately 47 million customers a day. The main product is hamburgers; however their menu also includes various chicken sandwiches, french fries, deserts, salads, soft drinks and breakfast items. McDonald’s Corporation has expanded their food service industry worldwide operations through subsidiaries and franchisees.
Philosophy To be recognized as a company that responsibly serves our guests, franchisees, employees, communities, business partners, and the interests of our planet. Financial Health At the end of fiscal year 2012, Dunkin' Brands' nearly 100 percent franchised business model included more than 10,400 Dunkin' Donuts restaurants and nearly 7,000 Baskin-Robbins restaurants. For the full-year 2012, the company had franchisee-reported sales of approximately $8.8 billion. Dunkin' Brands Group, Inc. is headquartered in Canton, Mass. The Company's website is located at
Julia has decided to sell food. The most popular food items are pizza, hot dogs and BBQ sandwiches. The busiest time will be one hour prior to the game beginning and during half time. Julia was able to secure a deal with a pizza company to deliver 14” pizzas, 8 slices each for $6 before the game and before half time. Julia found a 3’ x 4’ warming oven she can rent for $600 or $100 per game to keep the food warm.
Case Synopsis This case is about a privately held medium sized meat processing company located in the Northeast. In 2004 its annual sales had been approximately $140 million. Kayem's top selling product was hot dogs and since the company's founding, the marketing strategy had been to focus its product offering as high quality delicatessen meat. Al Fresco was a gourmet chicken sausage introduced in 1999 in order to make a significant entry into the gourmet food category. In 2003 sales for Al Fresco were .80 million pounds and in 2004 sales were 1.26 million pounds.
We can closely the study the globalization of American fast food restaurants around the world and the impact they have had on other cultures. McDonald’s currently has over 30,000 franchise outlets in 121 countries, and serves about 46 million people a day (BBC). McDonald’s has become known worldwide for their golden arches, which has become as well known an American symbol as the American flag itself. On April 23, 1992, the largest McDonald's restaurant in the world opened in Beijing, China. With 700 seats and 29 cash registers, the Beijing McDonald's served 40,000 customers on its first day of business (Yunxiang).