P5 What is positioning? Positioning is very important that the business develop a specific marketing mix so that they can influence the potentials of the customers. This is something that will help the business to design they own brands in their own imagination so that it will meet the customer’s needs. It is very important that the business understand the customers point a view about their products so that they can improve on the products. For example this is including things like such as if the customers is going to choose to buy their clothes from a business like Debenhams as they might be trying to show that they are very happy on the product that they are selling.
Burlington Coat Factory is able to set up its distinctive direction usually by obtaining other fervent clothing and shoe companies and their products, which are then joined into an innovative, significant company. Presenting education to its employees, improving the company procedures, and the introduction of new technologies then emphasizes the views of the various Burlington Coat Factory products. This realistically causes markets of scale to be able to establish a circulation system for both the local and international Burlington Coat Factory products. If a market is already in the control of other clothing and shoe companies, Burlington Coat Factory dedicates its attentiveness in the direction of the growth of a chosen section with its various products” (Burlington.com). “The mission of Burlington Coat Factory is to secure the growth of the business in a sustainable manner, while at the same time constantly improving the company’s profitability.
It will not only vacuum all floor types, but can polish hardwood, tile, vinyl and laminate. Because of its effectiveness and larger variety of features, the XG Void will give our consumers the means to improve the quality and convenience of their household chores. Consumer Product Classification The XG Void is considered a “shopping good” category of the three-way consumer classification system. This product is not purchased as frequently as a convenience good and is considered a high risk purchase. Because our product is a high risk purchase, our target consumers will want to conduct research comparing the competitions prices, features and quality to our product before they make the decision to purchase.
As a result, customers expect high-quality products. The sales staff of Custom Fabric Ventures has just received the following order: ------------------------------------------------- See Excel file: Customer Order Form Due to its popularity, the Black and White Handbag (BW14293) is normally a stock item. However, the handbag is currently out of stock. Rather than producing only enough units to fill Katie’s order, management would like to produce a job (Job 114) that is large enough to fill Katie’s order and replenish stock. The fabric used for this job can be stacked four layers deep for cutting, while still maintaining the quality and precision of the cut.
In result of that, the company is well known that they are the best in skin creams, lips balms, and hair products. Burts bees is a small company, but they experienced rapid growth and sold massive quantities through their distribution channels. Burts bees has maintained much of its line of products to be natural. Burts bees invested a lot of their revenues in finding new ways of making the rest of their products to be as natural as their other products. The packaging of the products is always recycled.
Increasing first shift capacity can reduce per unit labor costs because you can produce more products in less time which reduces the labor costs. 5. Automation reduces per unit labor costs but is has two disadvantages. What are these? Two disadvantages to automation are that it costs more and it is not easily changed.
a. Tool attached This tool was selected because it provides a very good layout that increases the efficiency from the original set up. The tool also assists with reducing the stations and opening up space on the floor in the plant. It also provides accurate production time for each station allowing the company to plan better in terms of scheduling and production forecasts. B. Analyze the initial and ongoing costs needed for the new sandal line being introduced, utilizing the appropriate decision analysis tool.
Puma’s distribution and channel strategy is both innovative and eco-friendly, giving it a significant competitive advantage over the other sports and fashion manufacturers, and making it a proper example which illustrates how successful companies should operate. The project covers a brief description of the company, in order to present it and explain what it operates for. Then, we will talk about how they actually distribute their products and what strategies they apply in order to deliver their well-known shoes to their respectful customers. After that, we wanted to think about what could possibly be improved in terms of Puma’s distribution strategy, taking into account their strengths and weaknesses and developing recommendations which would help the company to become even more successful, Afterwards, we took it very seriously and explained the origins of their distribution strategy, to what extent it was innovative
Also this diversification would improve their business’ security as well because if a problem occurs in one of the brands, it would not necessarily impact the whole business. It could also be achancein creating a new identity in a particular consumer market and through excellence make that brand a market leader. This new brand could be tagged with excellence in the particular market and it could achieve a competitive advantage ahead of the competitors. (Lopes, 2011) 4.2) Demerits: The demerits of Amazon’s diversification are plenty when compared to their merits.First of alltheir focus was on effective customer centric approach combined with maintaining low cost. Indoing so when they split up they will lose certain economies gained by centralized branding e.g.