The Old Spice commercial could be talking to both men and women. Not only can the body wash be used for just men, but maybe some women like to use Old Spice. It all depends on the person. If women like to use the Old Spice deodorant, then maybe they like to use the body wash as well. It might make their skin all smooth and soft.
Although it is overall empowering to women, that does not have to automatically mean it must be downgrading to men. There are some positive male roles, such as the police detective, Hal, and Jimmy, Louise’s boyfriend. When Geena Davis was asked about Thelma and Louise being considered a male-bashing movie, even she commented, “Most guys don't relate to the truck driver or the rapist, and if they do, their problems are bigger than this movie.” My analysis of Thelma and Louise discusses the friendship between the leading characters and their different personalities, how males are perceived in the movie and their relationships with the women, and the controversial ending of the movie. Thelma and Louise have opposite personalities but are together in the same risky undertaking. Thelma is passive, allowing her husband to dominate her life.
The headline is true to the content in the article. It tells us about the story behind Axe commercials and how some of it went wrong and the sale and brand took a huge hit. In the first couple of lines Martin Lindstrom comes with a statement that generalizes women and men. He says that men are more attracted to women in not so much clothes and when the commercial ends with some humor. Already there he may provoke or even offend some people, also with the statement that women likes commercials that are more romantic than sexual.
If a commercial is really interesting to a woman, then it is more likely for her to purchase the product or to persuade men she knows to buy it. In a current ad of Old Spice, there is a chain of commercials that use attractive men that are athletic and good looking to portray their product. For instance, ex-NFL wide receiver Isaiah Mustafa. In his commercial, you see him stepping out of the shower wrapped in a towel. The first thing he says is “Hello, ladies.” This is said with a deep, manly voice and is directed to the women audience.
This advertising strategy is always designed to encourage the target audience to make purchases, repurchases and increase brand loyalty (Moore & Wiliiam, 37). Old Spice made this advertisement not only to make their product to be recognized in the market place, but also to ensure customers shift to their product. This advertisement captures men by ensuring they reach out to the needs of women. It gives the image of how an ideal man should smell by creating a sexual theme that attracts attention of customers. Target audience of the advert The target audience of this advert is men through women as stated earlier.
That being said, Mr. Smith Goes to Washington follows almost every element needed to consider a film a romantic comedy. It says that the first thing needed for a film to be considered a romantic comedy is a couple that feels an attraction towards each other. In Mr. Smith Goes to Washington, it’s obvious that Clarisse Saunders is attracted to Jefferson Smith. Although, it’s not immediate, especially not for him, since he spends a chunk of the movie pining for Susan Paine. While it is not that obvious to the characters at first, the audience can plainly see it (unpredictability isn’t really a strong point of the romantic comedy).
Advertising has now reached the point where companies are no longer afraid to exploit women to sell their products. Advertising has associated itself with sexism, often discrimination against women; making them an object inferior to men. The women presented in advertising are often stereotypical in that that have the desired figure, look and attitudes expected by a male target audience. Two advertisements that demonstrate these representations of women are the print advertisement LYNX Jet “Get-on, Get-off” and the TV advertisement LYNX Pulse “The girls are ready”. The LYNX campaign relies heavily on the AIDA principle, which aims first to attract the male target audience attention, hold their interest to create a desire for the product which in-turn persuades the intended to purchase LYNX products.
Weiss uses the "Old Spice Guy" a ad to show that women are more inclined to buy body wash for their husbands that smells manly. The consumers want their husbands to smell manly and to be masculine, just like the ad had suggested. The Old Spice Guy was intentionally put in the ad as a marketing strategy to get female consumers' attention. Likewise, Mernassi's conversation with the saleslady at the department store proves that TV ads and the magazines influence our physical appearance. In conversation with Mernassi, the saleslady derisively told Mernassi, " The norm is everywhere....
Lisa’s actions and curiosity all support Jeff’s interest in the neighbors. It is atypical for a heroine to be more in love with the hero. It is obvious that she loves Jeff, more than he loves her because he thinks she is too much of a socialite. In the film Lisa tries to seduce Jeff, but his unwillingness to stop looking out the window causes Lisa to begin to seduce him for attention. Lisa inspires Jeff to act upon his interest, but that she in this moment is very significant.
The old Spice case PART 1 Product positioning: it is the perception in consumers’ minds of the nature of a company and its products relative to competitors. It has to do with quality, prices, distribution, image and marketing communication. In the old spice case, they use a well-known spokesperson to market their product. I this case he conveys to women telling them that their man should stop using old lady scented body wash and switch to Spice and they will look like him and probably smell like him as well. He links the product to the smell of adventure which makes the quality of the product stand out.