Introduction 1. How does the fast food industry embody the best and worst of American capitalism? The fast food industry gave people like Carl Karcher the opportunity to work hard and strike it rich, and make it on their own. However, it also led to the creation of huge conglomerations that peddle unhealthy food and pay low wages. The large companies created outweighed the benefits brought to the working people of America at the time.
Fast Food Nation Rhetoric (Logos, Pathos, Ethos) The fast food industry is a big part of millions of Americans lives and everyone has had fast food before. Fast Food Nation: The Dark Side of the All-American Meal is written by Eric Schlosser. Schlosser creates an argument of how the fast food industry influences everything and how they are big and bad. He uses 3 tenets of rhetoric: Logos, Pathos and Ethos. The first tenet is Logos.
Fast Food Nation: The dark side of the All-American meal Eric Schlosser Fast Food Nation is an eye opening book about the food Americans eat. The book talks about the history of the fast food, the food they cooked, what the service was like, and how expensive it was. Eric Schlosser talks about how the McDonald brothers first opened up their business in Pasadena, California. Now McDonalds is responsible for 90% of new jobs. Local business were losing their customers to the corporate businesses and being put out of business.
As the battle continues: USA vs. FDA Jason Murph Baker College With interest of the big investors Americans are kept in the background of the primary focus from the FDA. This is the claim made Gary Null in the documentary “The War on Health”. The history of Null’s credibility comes from his profession in Dietetics-Nutrition. He is also a talk show host for Progressive Radio Network (PRN.fm). Null owns Gary Null & Associates, a company that markets dietary supplements as well as a health food store in New York City In 2010, Null claimed that he was sickened and nearly killed by his own dietary supplements.
Subway vs. Jimmy John’s History Mason Cothran borrowed one thousand dollars from family friend, Peyton Vandiver, to start his first sandwich shop on August 28, 1965. Subway restaurants have been consistently ranked in Entrepreneur magazine’s top five hundred franchises, and Subway was selected as the number two overall franchises in 2008. Additionally, it was ranked as the number three “Fastest Growing Franchise” and number one “Global Franchise” as well. In March 2011, Subway was ranked the most popular Fast-Food restaurant in the United States in a poll of over 43 thousand social media users. At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe.
Also, Frito-Lays has eight of the top ten selling snack chips. However, the industry is extremely competitive with over 650 new snack chip products introduced each year. Less than one percent of new products generate more than $25 million in sales in the first year. 2. What specific challenges and risks does Frito-Lay face in marketing Sun Chips and what are their implications?
Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
McDonald's molded it's marketing tactics on Disney which inspired icons for advertising such as Ronald McDonald. Schlosser also mentions that 80% of sponsored textbooks are biased toward the sponsor and 30% of high schools offer fast food in their cafeterias. Most packaging done for the fast food meat industry is done my the immigrant labor force. Injury for workers who hold these jobs are among the highest of any other occupation in the United States. Many unsanitary and just plain disgusting routine procedures of this industry are unknown to most consumers.
There are over 14,000 McDonald’s locations in America alone and they made over 8.5 Billion dollars in 2013 alone. About 44% of Americans eat at McDonald’s weekly according to a survey done by StatistcBrain.com. So, he is definitely correct in the fact that when food is abundant and cheap people will eat more
Now days everything is more convienent to us because it seems like there is a McDonald’s on every corner, and a Jack-n-the-Box on every exit. In the article “Kentucky Town of Manchester Illustrates National Obesity Crisis” by Will Haygood, he demonstrates an example of the reason why America is one-third obese. He takes a small town in Manchester of Kentucky and illustrates the fact and reason as why there is a high percentage of obesity in that town. He explains that there are a lot of fast food chain restaurants and not many of people in that town understand the basic knowledge of proper nutrition.