Critical & Contemporary Issues in Hospitality Essay

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Critical & Contemporary Issues in Hospitality Table of Contents 1.0 Introduction ………………………………..........................Page3 2.0 Literature review ………………………………………………..Page4 3.0 Meeting the expectations of different hospitality consumer ……………………….…………..............……Page8 4.0 Consumer demand and implication for companies ……………………………………..………..Page11 5.0 Strategic responses to changing trends ………………………………………………Page13 6.0 Conclusion ………………………………………………Page16 Reference ………………………………….……….Page17 Appendix …………………………………………..Page21 1.0 Introduction Mandarin Oriental Hotel Group is an international investment and management group, which own are luxury hotels and resorts, an oriental fan marks it. Of its parent company, Mandarin Oriental International Limited was established in Bermuda. London was the first registered, following in Bermuda finally is registered in Register of Singapore. Mandarin Oriental Hotel is an international five-star hotel, is a member of the Mandarin Oriental Hotel Group. Hotels in the central area of Suntec City Convention, occupying Marina Square, Singapore Museum of Art and the subway station near City Hall Station, the hotel is in the Marina Square, part of Singapore's largest shopping mall. The hotel has doctors Ironing Service, dry cleaning service, parking, postal service, Safety Deposit Box, beauty salon, babysitting service and information desk, tour desk, fitness club, jacuzzi and spa, business center and meeting rooms, taxi and swimming pool. 2005 The hotel is famous British travel magazine "Conde Nast Traveler" as "the world's best hotels overseas," the top three. 2.0 STP Since the paper review of existing models segmentation, targeting and positioning (STP), as a tool used literature review, available literature will be evaluated in order to create an effective knowledge base.

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