Critical Concepts of Brainstorming

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One of the most effective ways to identify a possible solution in a group setting is a brainstorm session. The group works as one team to solve a specific problem. A brainstorming meeting follows a detailed process and specific ground rules should be followed to have an effective session. The brainstorm method was introduced by Alexander Faickney Osborn in 1953. Osborn socialized the brainstorming technique in his book entitled, “Applied Imagination.” According to Osborn, “Brainstorm means using thebrain to storm a creative problem and to do so "in commando fashion, each stormer audaciously attacking the same objective." (http://skymark.com) Prior to the brainstorm session begins some studies recommend that the group participate in an entertaining activity that they all join in as one team. This exercise helps the team members become more comfortable with one another and establish a bond between each other. The belief is creative or relaxation activities helps the participants relax their minds and become more creative during the brainstorm exercise. (http://credorefernce.com) The framework of creating a successful brainstorm starts out with challenging the audience with a concise and easily understood question that needs to be resolved. The concept is the brain focuses on a single topic and everyone in the group is engaged in the process. Additionally, for a successful brainstorm session the topic should be communicated to the team in advanced; so the participants can think about viable solutions before the meeting. (Priyanka, 2011) It’s critical that the momentum continues throughout the process therefore a series of rules are used to ensure all ideas shared without interruption. Some of the rules include: suspend judgment of suggestions, encourage building from someone else’s suggestion and no idea is too off the wall. Thinking outside the
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