Crisis Reporting Essay

3174 Words13 Pages
Critically appraise the institutional relations between humanitarian aid agencies and news media. Major disaster appeals had given NGOs new media prominence and enabled NGOs to “develop cooperative working relationship with the media” (Rugendyke, 2007, p.36). The relation between aid organizations and media is complicated. Generally speaking, it is a necessary partnership. With the changes in political environment and the organisational field of NGO, the relation is “undergoing further evolution and change” (Cottle, 2009, p.150). This essay will critically appraise the institutional relations between aid agencies and news media by analysis previous studies on the relation and how the new political environment influences the relation. Generally speaking, it is a complicated, “yet necessary, partnership” (Witt, 2006, p.146) Previous studies on the institutional relations between humanitarian aid agencies and news media show that it is a complicated, yet necessary, partnership. On the surface, there is a mutually beneficial relationship between aid agency and media with media getting stories to cover and aid agency attracting public attention. The relations became strained when there is a conflict of interest between the two. Despite the conflict, humanitarian aid agencies still need news media in order to approach the dissemination of information. Media are regarded as important in the development the humanitarian agency. Some view media relations as the center of the practice of public relations (Taylor, 2000). Media advocacy is important for developmental NGOs because they are generally eager to spur community involvement in social change or development. Given the media's important role in shaping public opinion and awareness, advocates of any development program must rely on the media to disseminate their messages (Rubin, 2000). “The news media can
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