Cranberries in Pet Food

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A Market Analysis of the US Pet Food Industry to Determine New Opportunities for the Cranberry Industry PREPARED BY: Nora Ganim Barnes, Ph. D Director, Center for Business Research University of Massachusetts Dartmouth Center for Business Research at the University of Massachusetts Dartmouth 285 Old Westport Rd. North Dartmouth, MA 02747 www.umassd.edu 508-999-8756 ACKNOWLEDGEMENTS The author would like to acknowledge the assistance of Andrea Amaral, Ava Lescault, Michael Marcoux and Augusta Pratt in the preparation of this study. University of Massachusetts Dartmouth Center for Business Research ii TABLE OF CONTENTS Page Chapter One: Introduction Overview Methodology Presentation of this Study 1 1 2 3 Chapter Two: Industry Overview US Merger and Acquisition Activity Mergers and Acquisitions Pet Food Industry Overview NAISC Codes for Food Manufacturers Market Share Market Segmentation Market Forecast 4 4 5 6 8 9 10 Chapter Three: Profile of Manufacturers United States Active Life Pet Products Annamaet PetFoods Arkat Nutrition Artemis Company Azmira Holistic Animal Care BalanceDiet Bell Rock Growers, Inc. Bench & Field Pet Foods, LLC. Beowulf Natural Feeds, Inc. Bil●Jac Foods, Inc. Blue Seal Feeds, Inc. Breeder's Choice Pet Foods, Inc. Canidae Pet Foods Canine Cookie Company Cargill, Inc. (Nutrena Feed Division) Castor & Pollux Pet Works Chenango Valley Pet Foods, Inc. Chomp, Inc. 13 14 15 17 19 21 22 24 25 27 28 29 31 32 34 35 36 37 39 41 University of Massachusetts Dartmouth Center for Business Research iii Cloud Star Corporation Cohoe Micro Bakery DAD'S Products Company, Inc. Del Monte Foods Company Designing Health, Inc. Diamond Pet Food Doane Pet Care Company Doggy Deli Dr. Harvey's Drs. Foster & Smith, Inc. Eagle Pack Pet Products, Inc. Evanger's Dog and Car Food Company, Inc. Evergreen Mills Evolution Diet Pet Food

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