Business description and purpose Delicious Chocolates is a small homemade chocolate business run in partnership by Meg and Denise O’Connell. We are committed to the production of high quality chocolates. The idea for the business emerged as a result of encouragement from family and friends. It was felt the chocolates and truffles were repeatedly of such a high standard that we should sell them. At Delicious Chocolates we are devoted to exceptional chocolates and truffles for our customers.
This is the reason why creating alternative products for the company is necessary . Even though the company is focused on promoting spicy chocolates , it should always create an alternative to cater to the needs of those who might not like the said type of product .COMPETITION BASED PRICING : What other products are in the market and what does the company product have in advantage ? The good points as well as limitations of the produced items should be carried into consideration as the pricing is being decided upon . For cowgirl chocolates , most competition in the industry comes from the businesses producing sweet chocolates . An advantage maybe is that the Cowgirl
Cowgirl Chocolates is the venture of internationally renowned artist and lecturer and now small business owner Marilyn Lysohir. Originally Cowgirl Chocolates had been created as a way to supplement a struggling annual multimedia magazine called High Ground, a project that had become a pet project for Marilyn and her husband Ross Coates. The magazine had had a history of generating a relatively limited interest, and Marilyn became frustrated that it was not able to generate enough revenue to justify the continuation of the project despite some loyal followers. Cowgirl Chocolates is beginning to follow a similar pattern such that after a four year start up it has become yet another labor of love for Marilyn, who when after she has factored in the cost of her own personal effort, time and frustration, has really been operating with small to negative gains. From experimenting with the idea of combining hot and spicy flavor with fine imported chocolate Marilyn has developed an intriguing product mix of hot and spicy chocolate bars, a hot and spicy caramel dessert sauce she personally makes herself, and chocolate truffles in several distinctive flavors including, plain chocolate, mint, orange, lime tequila, and espresso.
What factors that motivate consumers the most and also try to access what needs the Ethel’s experience appeals to most. Ethel’s Chocolate Lounges opened to the public with the appeal of familiarity of the Mars name. To the consumer, remembrance of the household name famous for M & M and Snicker Bars which has been around for generations has a great appeal. This, coupled with the unchanged taste, pureness and smooth textures which Mar’s products are noted for, appeals to the consumer as they always meet their expectations. By its unique taste, luxurious décor and relaxing ambience customers are drawn to Ethel’s Chocolate lounges.
Chris Olang BUAD 6300 Case 6-16 Cowgirl Chocolates 10/6/2010 Before spending an additional $3,000 on an advertising campaign in the March/April edition of Chile Pepper Magazine, Marilyn Lysohir is considering what she needs to do in order to achieve her goal of becoming a profitable company. She needs to analyze consumer perceptions and pricing strategies. She also needs to identify and gain access to effective distribution channels and effectively use the company web site. Since the inception of a spicy chocolate recipe, Marilyn Lysohir has been trying to grow a profitable business but, every year she has loaned the company money to keep it running. Cowgirl chocolates cater to both Chocolate lovers and spicy food lovers with the final product being packaged in custom tins, bags, buckets and boxes.
b. Attention Catching: Ingenious combinations such as cranberry, pomegranate etc. are quite innovative and hence garner the required attention from the consumer. Such communications indulge the consumer into selective attention as the physical stimuli is most likely noticeable by value proposition which are highly relevant to their need (Ex: “Healthy”, “Low calorie”) and are largely deviated from the normal stimuli (achieved here through taste). For those who are not the immediate target
She was stealing and getting beaten by her husband on a regular basis. At first Josephine rejected the help that Vienna was trying to give her but eventually she started to give in. Because of the kindness and knowledge Vienna gave her, she became a very nice person and a good chocolate maker too! This shows how much change can help you improve your life if you let it. Throughout the movie, people start changing more frequently until the whole town has changed, thanks to Vienna and her chocolate shop.
Knowing what to do before a problem or issue occurs will help companies stay competitive and in control of their market share. This industry has utilized these three forces and has thus far remained successful [ (Perner PhD, 1999-2008) ]. Market Force 1: Competitive Forces and its Impact on the Chocolate Bar Competitors often threaten to take away markets from other companies or businesses. While this may be bad for businesses, it is good for the consumer. This can happen at many levels.
This new taste prompted him to ask his wife what she did differently with the dinner rolls that day. When she replied ‘nothing’, he realized that it was a compound on his hand that provided the sweet taste. He went to the lab the next day and figured out the chemical compound that was on his hand. He had found saccharin. Saccharin was not a ‘big hit’ right away but it proved to be a popular sugar substitute come the sugar shortages during World War 1.
This business strategy worked very well for these companies, however that’s not always the case for all businesses. Therefore, companies turn to be unethical in order to make a profit or just because it the easier way to go. In this case for Ben and Jerry’s everything seemed to work out fine for them, and they were still profitable even when be ethical. Instead of getting brownies from Greyston Bakery they could’ve just produced their own brownies and that would make them a lot more money. However, they decided to partner up with Greyston Bakery because it was the right thing to do and it created more jobs people who otherwise wouldn’t have one.