The texts tell us fashionable women what the mascara does to eyelashes. The mascara is displayed in bottom right of page in a green tub. Covergirl is mostly taking Taylor Swift beauty to brighten up the page. Females will like this because they can see what they are getting and how it looks in the outside light. On the contrary, the Maybelline mascara advertisement lacks creative use of colors.
In the Doneger Group Spring/Summer 2013 style forecast video, one trend featured prominently was dubbed “wanderer.” The trend includes loose-fitting clothing, tie-dye and dip-dyed fabrics, earth-toned colors, natural influences, and striking details, such as fringe and beading. This trend is the definition of what Free People stands for. Free People’s aesthetic is now the ‘hip” and “trendy” look among young women, which will cause its profits to soar. Free People is very obviously aware that the style it has embodied for years is just coming into style now. The “festival-wear” vibe that is popular this season is now extremely emphasized in Free People’s advertising.
The Ultimate Sex Kitten In her 60′s heydays you would have been hard pressed to find a man who did not consider Brigitte Bardot, or BB, to be the ultimate sex symbol. Serge Gainsbourg wrote songs for her, fashion designers adored her and she was even chosen to be the first face of Marianne, the Liberty symbol of France. She was ahead of her time in many ways and her bohemian looks had a huge influence on the fashion and beauty world. Her signature messy up-do, cat eye make-up and sexy nude pout are still being emulated in photo shoots today. She is also credited for popularizing the Bikini through her movies and for taking the ballet flat from the stage onto the streets.
Smith states in her article, “Unlike the anorexic or boyish-looking models in most magazines, wearing clothes that fit them like sacks, the typical VS model reveals her curves in undergarments or clothes that typically mold to the body, a button or two discretely undone, a thumb perhaps tucked into her bikini bottom or jeans—as if to ask, “Wouldn’t you like to take this off?” The second and third assumption goes hand in hand which is a women’s self worth and how a man sees that woman. VS makes their marketing ads appeal to women by saying to women that if they don’t look like that then they aren’t sexy. Women feel
The woman she in this advert is smiling to show she enjoys the product and bouncing around blowing bubbles. The camera distance used is quite a close distance to see the woman floating around happily and the bubbles. The camera angle on the page is unbiased so you can see everything on the page. The slogan used for the product is “live the light”. This is effective because it shows that there is a alternative better way of living and a more fun way of life.
For example, when Oprah began her book club in 1996 whereby she selected a book for discussion on her show and encouraged her audience to read the book, she single-handedly bolstered the publishing industry and book sales (Hussain, 2007). We’re talking about the type of spike in sales that have never before been seen in history. She has been called the most influential person in the world. According to Wong (2006), you won’t see Oprah doing traditional endorsements such as getting paid to have her name associated with any certain brand of clothing or shoes, but rather Winfrey aims to share what she is passionate about with others. And if you happen to be in the business of selling something Oprah is passionate about, then you are in for a windfall.
Twiggy’s influence on fashion and modeling is still present in the world today through her involvement in television shows, magazines, and product commercials; as well as the influence she has had on women’s fashion today between keeping older women fashion forward and designing clothing for all women, and her attempt to fight against the negative side effects that comes with a world full of super models. This fashion icon is a woman who caught the eye of the public in sixty-six and still to this day people are watching her. Twiggy was born in London at the end of the 1940s as Lesley Hornby. From childhood she always had dreamed of being in fashion and at the age of sixteen was pulled into the world of fashion and started her path to being a fashion icon. Twiggy revolutionized the world of fashion and modeling through her tiny figure, boyish features, short haircut, thick eyelashes, and new style clothing in a matter of four years.
Book Review: Girls of Riyadh Who would have thought Saudi Arabia would have its own version of Sex in the City? Girls of Riyadh, written by Rajaa Alsanea, takes us through the love lives of four privileged women from Riyadh through a chain of emails written by the story’s witty and freethinking narrator. Rajaa is excellent at forcing her readers to put aside the standard image of conservative Saudi Arabian women and see their love lives in a more modern approach. Gamrah, Mashael, Lamees, and Sadeem each have very different attitudes on life however each of them are dealing with an issue that is rather common amongst other women in their country: the constant pull between native customs and a progressing world. Not only is this pull common with women, so is the desire to be loved by someone else.
As the models are changing, we’re given close up shots of each of them preparing for their day and the use of costume is effective because you see all the models wearing lingerie which shows women as sexual objects for men. When Andy enters the ‘Runway’ building she is in complete contrast with the rest of the world hence showing that she is crossing the threshold. Andy is an outsider and she is promptly judged on her exterior appearance by Emily. “Human resources certainly has an odd sense of humour.” This goes to show that not only men construct female stereotype but women also establish this idea on gender based on status, wealth and appearance. Although this movie is well known for the gender stereotype, there is also many examples throughout the film with characters who subvert these ideas.
In the novel Collins writes, “The girl tribute from District 1, looking provocative in a see-through gold gown…With that flowing blonde hair, emerald green eyes, her body tall and lush… she’s sexy all the way”(125).Collins makes it clear that society has a very specific image of what sexy should look like. In today’s society women are constantly being dehumanized in advertisements. Sex sells so most advertisements show at least one female body part. They always end up showing a pair of legs or lips positioned into a sexual form. In a Dolce and Gabana ad, a women is shown being put down by a male twice her size with three other men eagerly watching .This is degrading for women because it makes it harder for men to take them serious when the media has given them little value in society.