Costo's Business Model

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MM BINUS – STRATEGIC MANAGEMENT 2015 GROUP ASSIGNMENT 9 cases (note: group should do the presentation in power point with a hard copy submitted to lecturer. Other groups should read the case and be prepared to ask for questions and be involved in the case discussion) Group 1: Case: Costco Wholesale in 2012: 1. What is Costco’s business model? Is the company business model appealing?Why or why not? 2. What are the chief elements of Costco’s strategy? How good is the strategy? 3. Do you think Jim Sinegal is an effective CEO? What grades would you give him in leading the process of crafting and executing Costco’s strategy? What support can you offer for these grades? Refer to figure 2.1 in chapter2 in developing your answer. 4. What core values or business principles has Jim Sinegal stressed at Costco? Group 2: Case: Coach Inc. Assignment question: 1. What are the defining characteristics of the luxury goods industry? What is the industrylike? 2. What is competition like in the luxury goods industry? What competitive forces seem to have the greatest effect on industry attractiveness? What are the competitive weapons thatrivals are using to try to outmaneuver one another in the marketplace? Is the pace of rivalry quickening and becoming more intense? Why or why not? 3. How is the market for luxury handbags and leather accessories changing? What are the underlying drivers of change and how might those driving forces change the industry? 4. What key factors determine the success of makers of fine ladies handbags and leather accessories? 5. What is Coach’s strategy to compete in the hand bag and leather accessories industry? Has the company’s competitive strategy yielded a sustainable competitive advantage? If so, has that advantage translated into superior financial and market performance? 6. What
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