Cosmopolitan Critique

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Cosmopolitan Magazine has been around since 1886 so it has seen quite a great deal of change to become one of the largest and best selling magazines in the country and in the world. It guides the modern American woman between age 24 and 34 with invaluable expert advice on every aspect and encourages them to live big, go for it and be the best they can be in every area of their lives. It is also inspired with information on relationships, career issues, fashion and beauty stories, health and fitness features, entertainment and everything else fun, fearless females need and want to know. In brief, Cosmopolitan Magazine has become more than just a magazine. It's a lifestyle. For years now, Cosmo has shaped the lives of women. According to Zoe Ruderman's article, she reveals: "weight-loss has demonstrated links between women's magazine and body image". It does not have to be torture. Weight loss regimes can be integrated into women's day-to-day routine as "Turn off the TV, Step on the scale daily and Have fruit twice a day". These works are related to images of what Cosmo defines as ideal beauty. In addition, this article contributes to the belief that men expect and prefer women to be thin. This stereotype of women exist in the Cosmo because of the hegemony of men in the media field and the marketing value of idealizing a notion of beauty. Women spend tremendous amounts of money on obtaining the ideal look designated by the media. Men also gain a position of power in society by constructing the myth that women must fit into their fantasy world to be accepted. Those who fail to submit are labeled the other or insignificant. However, beauty is about something more. Cosmo women readers demand respect from men, insisting that men value them not for their looks only , but for who they are. In particular, intentionally provoking sexual desire and signaling easy openness
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