Corporate Sponsorship In Schools

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Corporate Sponsorship in Schools Everyday I go to school, I can’t help but notice all the advertisements around me. Whether I’m putting my empty water bottle in the recycling bin or passing by the vending machine, I often see the Pepsi corporation logo scattered around campus. Large corporations often sponsor schools; Pepsi specifically sponsors my school, San Dieguito Academy. The use of advertisement in schools, known as corporate sponsorship, is nothing new and has been practiced for years. The practice of schools receiving money in return for allowing large corporations to advertise on campuses is unacceptable because it undermines the wellbeing of students by providing an anti-school learning environment and promoting unhealthy eating, and angers parents. For schools facing extreme budget cuts, a branded scoreboard on the football field or advertisement on player uniforms is often a viable option to help bring about much-needed cash. Often during extreme monetary crises the first things to get cut are programs like the arts, e.g. band, glee, drama, musical theater, painting, etc. Corporate sponsorship can help fund and keep programs like these active and alive. I am a student involved in both band and musical Theater and corporate sponsorship at first glance seems like a win-win situation; however, it can be harmful to students. Though corporations can help provide money during financial setbacks, the wellbeing of students can be compromised. Every corporation’s aim is to further enhance itself despite charitable acts such as sponsoring schools. Many students already have problems with eating healthy, and large corporations such as “McDonalds” or “Jack in the Box” would further promote unhealthy eating, exacerbating an already considerable problem in the United States: obesity. Advertisement in schools can also affect the wellbeing of students by making

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