Corporate Sociaty Responsibility Essay

14323 WordsFeb 28, 201258 Pages
Corporate social responsibility: making good business sense J A N U A RY 2 0 0 0 Richard Holme Rio Tinto Phil Watts Royal Dutch/Shell Group MAKING GOOD BUSINESS SENSE 3 “We have to choose between a global market driven only by calculation of short-term profit, and one which has a human face. Between a world which condemns a quarter of the human race to starvation and squalor, and one which offers everyone at least a chance of prosperity, in a healthy environment. Between a selfish Section 2: Section 1: Contents Foreword Executive summary Setting the scene 2 3 4 The Headlines Soundings – a regional perspective Practical steps and hands-on tools CSR navigator The way forward: questions and queries Appendices: Appendix 1: Self-assessment questionnaire 6 8 free-for-all in which we ignore the fate of the losers, and a future in which the strong Section 3: 14 and successful accept their responsibilities, showing global vision and leadership” Kofi Annan UN Secretary-General January 1999 “AT&T understands the need for a Section 4: 20 global alliance of business, society and the environment. In the 21st century, the world won’t tolerate businesses that don’t take that partnership seriously, but it will eventually reward companies that do. ” C. Michael Armstrong Chairman & CEO, AT&T Section 5: 23 24 26 29 30 31 32 32 Appendix 2: CSR tools Appendix 3: Key characteristics of social reports Appendix 4: Resources Acknowledgements Process note About the WBCSD ISBN 2-940240-078 Foreword AS CO-CHAIRS OF THE WORKING GROUP which has produced this Report on corporate Executive summary In 1998, the WBCSD Council launched an ambitious two-year program aimed at providing a better understanding of what corporate social responsibility (CSR) means and what represents good practice. After an initial Report, Meeting

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