Corporate Social Responsibility In Business

1007 Words5 Pages
In the last two decades of the last century, the term corporate social responsibility is described broadly in different academic and business environments, it is increasingly becoming acceptable. In a more general sense, Corporate Social Responsibility (CSR) is a tool for businesses that are interested in integrating socially responsible practices and culture programs and operations. In this way, CSR is a business condition improved to meet business goals and promote ethical and moral values which are the foundation of good decisions not only to achieve high levels of profitability, but also help to guarantee a harmonious balance with the consumers and users, the environment, our families, workers, state and society as a whole (Samuelson &…show more content…
CSR is difficult to communicate with the general PR-strategy, because social activity is rarely relevant to both its products and to the target audience. Meanwhile, in the West for several years popular so-called "value marketing" which aims to create a common brand values with their target audience. Advertising is no longer convincing to buy the product, but offers something more - a sense of belonging to a certain community, the opportunity to gain the knowledge, experience, join to something useful and important (Mirvis, 2012). Often the idea of uniting the brand with the company, related to the solution of social problems. In fact it is the integration of CSR in marketing activities. As a result, the company has lined up a trusting relationship with the customer that in an increasingly competitive environment provides great advantages to highlight in the market among similar products or services (Preuss, 2013). In this context, CSR and marketing strategy have a common ideological platform and at the same time working on a solution as the business and social…show more content…
 How UK retail industry is leveraging CSR activities to bring value to the organisation? 1.6 Research Structure Chapter 1: this chapter comprises of an introduction to the topic. It consists of background information, research rationale, research aim, research objectives, research questions, and research structure. Chapter 2: this chapter comprises of the literature review. It will consist of detailed information regarding the research objectives that have been mentioned in chapter 1 of this study. Chapter 3: this chapter comprises of the methodology. It will consist of research paradigm (epistemology, and ontology), research philosophy (deductive method, and inductive method), research methods, (quantitative method, and qualitative method), qualitative research as adopted method, data collection (primary data, and secondary data), survey design, sampling (sampling technique, and sample size), data analysis, validity/reliability/generalisability (threats to validity and reliability), ethics, and limitations of the study. Chapter 4: this chapter comprises of the findings. The primary research results will be analysed in this

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