The purpose of promotion is to guide the viewer into purchasing a specific product or service within the market. The aim of promotion is so that consumers around the world are aware that there is a product being sold. The idea of a Coca Cola is to sell the most products they can in order to generate a vast amount of profit. Another purpose why coca cola uses promotion is to inflate their sales and to build awareness to the public which is therefore effective to reach a wide audience. In order to promote their product and create a relationship with their consumers coca cola launched a campaign by applying consumers names to their coca cola bottles , this was very effective the reason this being is because , it allowed the consumers to feel welcomed and also created a huge relationship between both the brand and the consumer.
This marketing strategy of adding value to the customer is translated into an excellent customer relationship/brand loyalty and is extremely persuasive. Apple’s organization uses customer satisfaction, brand loyalty, and price skimming, as the foundation of their appeal in marketing. Customer satisfaction is defined as a measure of how products and services supplied by a company meet or exceed customer expectation. The happier your customers are with your goods and services, the more likely they are to be repeat buyers. The concept of brand loyalty offers rationale for why psychological consistency is essential in organizational satisfaction.
The importance of brand equity evaluation in order to have a powerful brand in juice market on the example of Bliss. Nowadays brand becomes a powerful weapon of competition and an instrument for creation the business reputation and customer loyalty in the market. Also, the brand contributes to the realization of the mission and strategic goals of the organization. The term brand equity refers to the value of company in the market. Keller stated (1998) that building a strong brand in the market is the goal of many companies in order to get several advantages, including less vulnerability to competitive marketing actions, greater intermediary co-operation and brand extension opportunities.
The main steps a company needs to make in the strategic initiative implementation are to initiate and ensure support, analyze and agree on approach, execute and examine the results (Snyder, 2008, p. 1). Strategic Planning Initiative The strategic planning initiative of an organization helps the company to improve the organization from different aspects. When the initiative is high people tend to work hard. In life and in business, people want what ever they can have. This is part of the human nature and in business it drives people to be successful and make profit.
1- How has Apple Developed extreme loyalty among consumers that has resulted in an almost cult-like following ? Apple has a clear sense of who its customers are and what the brand represent, which helps it to align its pricing, promotion, and distribution with its overall goals. The company relies on hit products and high impact rollouts to stimulate emotional buying, also their promotion strategy has led to a perception that Apple products are part of a consumer’s identity. Thanks to its Marketing strategies, Apple has grown into one of the most admired and successful brands in the world. Apple brand embodies quality, prestige, and innovation.
1. What Functions of HRM are similar to marketing functions? How can thinking about “marketing” a company’s jobs improve the strategy focus of human resources personnel? The functions of HRM that draw similarities to marketing functions are the aspects of identification, recruitment and having the where with all to be able to make great choices on perspective personnel. In order to correctly carry out these actions it takes being able to present these functions in a way that the consumers can grasp and have a strong urge to want to be a part of the company that is being presented.
This is done by informing, persuading, and reminding customers of a product. Advertising also builds brand equity, The advertising objectives of Benetton are not to sell more but communicate the company’s values. Benetton focuses on social and political issues. Benetton focused on carrying out corporate social responsibility, creating a distinct image, brand awareness, and serving a global audience. 2.
One function of the mass media which is becoming increasingly important in the modern world is the economic functions of advertising. The mass media perform this function for the people by bringing together buyers and sellers through advertisements. Again, the world is fast becoming a common market place of ideas. Many multinational companies have come to realize that people have the same basic needs and desires. Consequently, they have heeded to calls for global marketing and can promote their goods and services using advertisements.
The main advantage of diversification is that, should one business suffer from adverse circumstances, the other may not be affected. In the market oriented its included market penetration and the market development. Market penetration is strategy for company growth by increasing sales of current market segment without changing the product. The example is, advertise which is to encourage more people within our existing market to choose our product, or to use more of it. Another example is introduced a loyalty scheme, launch price or other special offer promotion.
Pepsi has got its own organizational behavior such as organizational culture, motivation, ethics, pricing of products, management behavior, learning and development among others. The company’s mission is to be the leading consumer products company that is focused on convenience beverages and foods. The company also seeks to have healthy financial rewards to its investors and provide an opportunity for growth and enrichment for the workers, business partners and the communities where it operates. In everything that the company does, it strives for honesty, integrity and fairness (PepsiCo, 2011). This paper will discuss in depth, the organizational behavior of Pepsi Company, which has helped the company attain tremendous success in the competitive industry.