A project refers to a group of related projects managed in a coordinating way to obtain management and control that would not be available if managing them independently. Program management can be viewed as a centralized management for a previouslyy coordinated groups of projects, all aimed towards achieving the companys objective. Strategic portfolio management relates to project management because, a portfolio is part of the boundary between the program and strategic business objective of the company. A portfoilo and project manager is to deliver benefits by executing a network of projects. Both define success by meeting boradly defined objectives, and usually ensuring benefits are felt by stakeholders.
• Explain the importance of marketing in organizational success. • Describe the elements of the marketing mix. • Explain the importance of the marketing mix in the development of marketing strategy and tactics. • Create a marketing plan. • Identify quantifiable elements that can be used to evaluate, monitor, and control marketing effectiveness.
Organizational formats which allows you to combine simple, functional, and geographic, and matrix organizations. There are organizations with too many layers of management. You can simplify your organization by using a hybrid organizational structure to interject a chain of command that maximizes speed and proficiency, while adding extra management oversight where needed. For example, you may need a functional organizational structure for accounting or finance personnel to maintain checks and balances, and a geographic structure to provide support and product customization for different regions. In addition, hybrid organizational designs allow you to modify your organizations reporting and the needs of your company.
Understanding customer needs will help you define new market opportunities and drive innovation and revenue growth in every aspect of your organization. Some of the service less obvious aspects that might inform purchasing decisions are the customer service that the organizination/company offer,
Finally, we have seen how these incentives affect different types of organizations. We have seen cases where companies move for reasons that other may consider small like consultation, or travel. While others move because of additional material benefits, such as lower labor, and shipping costs. Because of the importance of this decision an organization should study the different types of incentives and chose the most beneficial to their
Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
Marketing also can be defined as an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (Kolton & Keller, 2009). According to Business Dictionary (2010), marketing is “the management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy” (Marketing, para. 1). The need for marketing was created by the need to exchange items with others in
Marcus Rigsby MKG 300 – Final paper Professor: Keith D’Ambra April 27, 2010 1. Marketing Definition Marketing is the sum total of all activities an organization undertakes to bring about the firm’s desired objectives that are focused on anticipating the wants and needs of consumers. This is done in order to utilize a producers resources efficiently and effectively to produce a good or service to satisfy the wants and needs of its customers. 2. SWOT SWOT is an analysis of an organization’s Strength’s, Weaknesses, Opportunities, and Threats.
Define what you want. While the term EHR includes an array of products, the functionality of each system varies significantly. Don’t skip the important step of establishing expectations for what your practice wants and needs from an EHR system. For example, if participation in the government’s EHR incentive payment program is on your agenda, narrow your choices to systems certified for the program. Then, consider the features you want – a customized template; a fully integrated billing, registration and scheduling system; and a management dashboard, for example.
That process includes an introduction to the model concepts and variables, the model developmental strategies to be represented, and a clear explanation of the relationships between each concept and variable (Sekaran & Bougie, 2010). The model will consist of variables, which is anything creating a varying value or differentially. As mentioned in the previous assignment, the dependent variables include communication, time management, efficient management, and teamwork. The moderating variables will be focused on the body of managing expertise in the business. All variables are connected to one another while the virtual team members are communicating.