Coping in a Depressed Economy

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COPING WITH FINANCES IN A DEPRESSED ECONOMY By OLASODE ATINUKE COLUMBIA SOUTHERN UNIVERSITY MBA5851-09E-2 MARKETING RESEARCH 15th MARCH 2013 ABSTRACT The strain of economic downturn and its attendant effect on family incomes and expenditure calls for coping strategies to ensure survival and maintenance of appreciable quality of life. These coping strategies are highly influenced by the social support systems and the individuals involved. Self-administered structured questionnaire drawn from literature was applied on twenty individuals with jobs to identify their perception of the strain of economic downturn, reduced purchasing power and coping strategies that are associated. The age range of the respondents was between 19-30years drawn from various jobs. There were many coping strategies put in place by various individuals. Many individuals are able to put in place coping strategies in the face of economic decline. Whether these strategies are the effective is another study that needs to be documented. PROBLEM DEFINITION BACKGROUND There has been a financial downturn in the economy at large and there is need to understand and assess how people are coping in the face of high unemployment rate, infrastructural decay, little or no government intervention especially in developing countries. The most prominent economic crises that ever occurred was the global financial crises of 2008. This meltdown was considered to be the worst global crises ever to have happened since the Great Depression. This lead to stock prices falling in the stock markets, an overall downfall of financial institution all over the world. The Government had to bail out many of the financial institutions. As a result of the Mortgage market and housing market
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