Contemporary Marketing Assignment 6

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Assignment 6 1) In asking my fellow acquaintances about opening a new restaurant in the next few months I got several very similar responses to the following questions…. -Would coupons be a successful promotional tactic to use in starting my business? - When would coupons induce you to become a repeat customer and when would they not? The group of people I asked were mostly between the ages of 30 and 40; all had families, and were of similar economic status. Coupons would be seen as a good promotional tactic in order to develop an initial business clientele. Most respondents stated that they would be willing to try a new restaurant if the business offered a good incentive to get them to try the restaurant. Many said that coupons that would offer good savings for the entire family and not just a free kid’s meal or free drinks would be a great way to bring in families. With the economy now many people were looking for coupons offering a single price for a family meal, such as, $30 for a family of 4, or offering free appetizers with entrée purchase would be good ways to bring customers in. Many said that the promotional offering of other restaurants such as 4 courses for 2 people for $20 is a great tool that takes them to those restaurants time and time again. Coupons would help to create repeat business if in using the initial coupon the customer determines that even without the coupon the restaurant offers a good value for the money being spent. Developing a frequent diners program with a good reward is a great way to help create repeat business. If a customer were to purchase 5 entrees and would receive the 6th free a customer may be more enticed to return to the restaurant more frequently. Many people said that there are coupons that are not a good value and do not entice people to return. An example is the Buy one Get one Free with purchase of

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