Contemporary Issues - Outsourcing

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Contemporary Issues Outsourcing in the Hospitality Sector – Issues and Perspectives Tutor: Hilary Allen Student Number: 21047527 Module Code: TH60041G Hand in date: 25th of February 2011 Word count: 2 200 “The outsourcing of services within hotels is a growing trend. Briefly outline how some of the key challenges facing hotels which outsource their services can be overcome.” Outsourcing can be defined as the practice of having jobs or functions done by an external company or individual, instead of having an in-house department handling it (Pizam 2005). The question is: why do businesses decide to outsource? Many authors such as Singh (2010) and Power et al (2004) believe that businesses outsource in order to build competitive advantage by reducing costs and being able to focus on their core service, which is the centrepiece and the reason why the business exists (Kandampully and Promsivapallop 2005). Indeed the peripheral services, which are extra services provided to create a better image of the business and improve competitive advantage, are often expensive in terms of price and time but also infrastructure (Hemmington and King 2000). Besides in the peripheral services there are many other factors which need to be monitored and maintain, such as staffing, training, renewing equipment and more, making the services not profitable for the business, which explains why companies choose to outsource these. Please refer to Appendix 1 for an illustration of core and peripheral services within hotels. According to Clarke and Chen (2007) outsourcing has become a growing trend since a couple of decades and should continue this way in the future. Bromage (2000:23) affirms that “outsourcing is one of the most important management ideas and practices” in the hotel industry, as even though its traditional use involved laundry and banqueting, it now has a
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