Social networking is the use of a particular site that provides people with the chance to communicate with other users through messages, videos and etc. The popularity and increase of this technology has led to many increases of freedom and sharing. At first, AOL’s Instant Messenger allowed people to only communicate with each other through messaging. However, over the past years social networking sites such as MySpace, Twitter and Facebook have expanded the multiple ways of communicating with other peers by being able to send text, images, videos and many more. One of the most popular social networking sites is Facebook.
Ideally, social networks have become Honeywell’s corporate intranet enhancing improvement of flow of work as well as provision of a framework for alliance of ideas. It is necessary to note that Honeywell social networking is not limited to the two popular sites of Facebook and twitter. The firm has discovered the power of net. In this case, it has launched some more customized versions like SharePoint which is a discussion forum. Moreover, yammer which equivalent to twitter allows employees to informally collaborate in certain ideas.
Thanks to social networks, businesses can set up their own accounts, what allows them to advertise new products or services, as well as offer promotions. Since these networks have become so popular, companies are now able to contact social network users in a more personal, direct, and efficient way to offer and sell their products. On the other hand, the use of social networks may cause a number of difficulties. One common problem that lay social network users have to deal with is the lack of privacy of those websites. Since it is quite difficult to change the privacy settings of each personal account, it is hard not to share personal information with strangers or undesirable people.
both the advantages and disadvantages of allowing employees to have access to the social networking sites during working hours. Information resource and Fast communication medium It is believed that most of the very successful businesses have the best and fast communication mediums. These forms of communication devices allow employees to surf the internet a high speeds allowing them access to information that in one way or another assists them in solving some of their work problems. Also their access to some social networks e.g. LinkedIn may help them meet new professionals form different fields who can assist them in solving some problems.
The extent of data derived from social media site, nowadays, requires an efficient team media analytics expert. In fact, social media, today, is proving to the major source of big data for companies and this raised the importance of social media analysis even more. The use of social media marketing has the raised the conversion rates significantly. This means that a company’s the targeted group of consumers are turning into its permanent customers. All thanks to data collected through social media platforms and media analytics experts, businesses, especially startups, are have managed to establish a brand value among their competitors.
Social networking is becoming a large part of the everyday life that we live in. With that being said, a lot of people use Facebook, Twitter, and Instagram, for many different reasons. For example, people could catch up with family, to catch a laugh every once in a while, or to keep up with old friends from high school. Some people are against social media saying that it can be bad for people and their lives. Social media is beneficial because empowers individuals to make social change in their community, allows people to improve their relationships and make new friends, and helps increase the quality of life and reduce the risk of health problems.
One might say that it is an age of information technology, but it will not be unfair to replace the term with social networking to a huge extent over sophisticated computer networks using internet protocol around the globe. Such as Facebook is the one most visited and acknowledged social network among others like MySpace, orkut etc supervised by few of the most elegant IT companies. Facebook among them is having immense amount of effect over society. I am going to discuss few of its positive and negative effects below. Essence of being not solitary Firstly, people don't feel worry about being solitary any more, since they have their profiles over Facebook.
The internet has completely changed the way today’s society views the world around it. Whether it’s a Facebook status, or a firsthand news story from halfway around the world, the internet has allowed people to have their voice heard on a global level, and has allowed them to share information in a much faster, and more efficient way. The internet has become a vital part of many countries economic infrastructure, and has allowed for the start-up of a multitude of different businesses. It has also given people the ability to have freedom of speech in places where saying the wrong thing could mean life in jail. Although internet access allows for a much more connected global society, multiple governments and private corporations plan on denying this for their own personal gain.
(Collins, 2014) The rapid rise in the use of social media is changing the way we communicate with each other at a great pace. At the click of a button thoughts can be shared with thousands of others. The ability to communicate instantly via social media takes away the time to reflect before making posts or statements that, on reflection, might be moderated before publication. It is wise to consider carefully whether the information is respectful, appropriate and professional and whether it should be permanently visible in the public domain. (Wylie, 2014) Using social medial professionally The rapid development of the technology underpinning social media allows us to communicate with individuals and families across the world as never before.
P2: describe how selected organization use internet marketing INTRODUCTION In this assignment I must notice how Nike use internet marketing. Now a days companies use a lot options to promote their product, they use banners, images and social media etc. In this assignment I will explain how Nike uses of internet promotion. The internet has the power to connect in a lot of different ways, handy for big companies. Because of this reason it’s a very powerful communication channel, what a lot of businesses use for their marketing.