Consuming Kids By Susan Linn Analysis

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Tanner Markham Consumer Behavior Professor Ryerson 14 March 2013 Consuming Kids – Susan Linn Throughout the story Consuming Kids, Psychologist Susan Linn shares some personal experiences from her own life that beg her to question the manner in which American society markets towards our children and youth. The first chapter gives us details about Linn’s experience at the APK (advertising and promoting to kids) conference that she attends. This conference hosts the “KidScreen Golden Marble” awards in which an advertiser is awarded based off of artistry and how embedded the commercial became into children. This was a huge problem for Susan Linn because whether or not the products advertised where good for the kids, or whether the message was beneficial was completely ignored. As a psychologist, Linn would pose the question whether it is even ethical at all to market products towards children. In one of the workshops she attended, a marketer for Nickelodean explained how kids age 6-11 should be grouped together when marketing to them because they have “one foot in the kid world and one in the adult world”. Linn doesn’t tell this marketer to her face why that opinion is wrong, but Linn explains to the reader why that is horribly wrong. Linn compares a 6 year old and 11 year old…show more content…
Everyone remembers growing up with a stuffed animal of some kind and pretending that it was alive by making the corresponding noise. This type of playing allows children and infants to truly be creative. It helps for all aspects of their mental, social, and emotional development. Linn says that today’s children don’t have the same opportunities to create this type of playing because they are constantly bombarded with noise from advertisements. Whether it’s on the TV or radio, children today are continuously bombarded by noise of some kind, which limits their creative
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