Consumerism In Brave New World

850 Words4 Pages
There are many key ideas and concerns that are evident in the novel “Brave New World” by Aldous Huxley. Through the novel, Huxley explores in great detail the concepts of the dangers of rampant consumerism on society, the price of perfect harmony and the dangers of unchecked scientific advancement. Through the use of literary techniques such as parody, satire and diction, Huxley shows the implications of these concepts and how it may cause humanity to become much like the world described in “Brave New World”. Firstly, in the novel “Brave New World”, Huxley explores the implications that rampant consumerism can have on society. Huxley warns that if humanity follows a system where people are encouraged to purchase goods and services in the…show more content…
Huxley demonstrates how in mankind’s attempt to achieve a utopia, values such as freedom and nature may be given up, creating a ‘nightmarish’ world instead. “A love of nature keeps no factories busy. It was decided to abolish the love of nature.” Through the use of ridicule on how humanity tends to destroy all potential problems as opposed to actually facing them, Huxley displays that if humans continue this trend, then during mankind’s pursuit for a perfect world, nature as a whole may be completely destroyed, as it doesn’t aid the advance of society technologically. Furthermore, Huxley implicates that in order for society to achieve ‘absolute harmony’; one of the major sacrifices that must be made, is out freedom. “We also predestine and condition.” The words “predestine” and “condition” invokes feelings in the reader that lives are being controlled, and that decisions in the world are non-flexible and choices has been relinquished by…show more content…
If scientific advancement is left uninhibited, it is likely to lead to the destruction of current human values to the point where science is both treated as a god and a demon. “Fordship, our Ford and A.F.”, through the use of parody of terms such as “Our Lord” and “Lordship”, Huxley highlights a religious view towards that of Henry Ford, elevating him to the position of God. This shows that through relentless following of scientific advancement, humans have come to treat science as a God, it becoming their ruler. However, it is also shown that science is also treated as a demon by some, “Science is dangerous; We have to keep it most carefully chained and muzzled”, through the use of irony, of how although throughout the book humanity’s beliefs revolved around science, it is also shown that science is fake and manipulated. Huxley demonstrates that by leaving progress unchecked, it will eventually be manipulated by the government, to suit their needs. This is reinforced through the quote, “Science is just a cookery book, with an orthodox theory of cooking that nobody’s allowed to question, and a list of recipes that mustn’t be added to except by special permission from the head cook.” Through the use of an analogy of science as a mere cookery book, Huxley demonstrates that in the end, unchecked scientific advancement can only lead to a dystopian

More about Consumerism In Brave New World

Open Document