The research that I was doing it was about what kind of phone and features the teenager likes. The research that I was doing it has been very successful and it given me specific ideas on what I need to do in future. I went on the computer and I looked at on the comment that some teenager were discussing about their point of view. They were saying if the businesses want to make new products teenagers, the products must be an appropriate for their age and also meet the needs. This means that the business needs to meet teenager’s needs by founding out what they like and don’t like so that they will meet the
They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
Because our product is a high risk purchase, our target consumers will want to conduct research comparing the competitions prices, features and quality to our product before they make the decision to purchase. Target Market The XG Void Robotic Vacuum has gone through a wide-range of market research and product testing and will enter the market with ease. Our target market are young consumers between the ages of 18 and 45. The target market includes consumers who are technologically savvy and people “on the go”. Our target market also focuses on college students and business men and women who are on the go, but stay up to date with trends in everyday technologies and current events.
This will give McBride Financial Services an idea of where they need to improve or to verify if they need to expand the target audience. McBride Financial Service will be looking at using social media to target the customers in McBride Financial Services desired audience. Marketing Media McBride Financial Services targets professionals, retirees, and families so it is important to choose the appropriate media to target the specific audience. The goal is to reach the target audience to due this McBride Financial Services will use the Internet, which includes social media, television, movie, and radio ads. The use of smart phone applications would benefit McBride Financial Services by targeting professionals or the younger families.
This can over time help in generating data of customer’s preferences, networks and communities. A careful analysis of such data can help in customizing special offers and deals for specific customers, group of customers or network of customers, thereby creating a stronger and lasting bond with the existing customers. Further, the data can also be analyzed to create groups of customers and communities over time on mobile app and provide them with special offers, deals, promotions and discounts as per their preference and buying
AST1 Task 1 305.6.2-03 Company S, as a new manufacturer in the motor scooter market, must develop marketing strategies to ensure the continued motivation of its new channel partners, in order to secure sales and garner its share of the marketplace. These channel partners have a strong loyalty to the competitor’s products; but with the proper mix of sales strategies, Company S will be able to penetrate the marketplace and develop strong and lasting sales partnerships. Five Strategies for Motivating Dealerships as Intermediaries of Company S: 1. Incentive Programs Company S will provide a strong incentive program for the dealerships, such as quantity discounts based on the number of scooters the dealership sells. The more scooters the dealership sells, the lower their cost to purchase the merchandise.
A number of approaches were considered to help Lowe’s lower expenses and increase profits. One approach was to grow Lowe’s brand recognition through new advertising approaches, such as social media, which will get the most out of the strengths. To overcome some key flaws, Lowe’s has a duty to provide cross training to all employees in all sections and jobs of the store prior to working alone. In addition, the execution of a quality assurance program to standardize the Total Quality Management (TQM) of products would help Lowe’s address various weaknesses and threats. Some of Lowe’s strengths include having the second largest market share in the industry, their creative ideas classes and videos, and their corporate social responsibility.
Marketing for CanGo can and will be easy. Social media can and will help CanGo publish the game and Smartphone marketing such as “Google Play” and “Iphone” gaming market can help promote the game. Once the game creates entrance then the extra funds can go into a PC copy and start the development for two more games. Part two of the first installment and start browsing other educational needs such as the middle school or High school level. Just to Recap CanGo has to do the following to make this specific project a success.
Promotion mix is also used to encourage customers that the product is better than competing products and to remind customers about why they may want to buy it. It can also be used for attracting new customers, creating an image, increase sales, encourage customer loyalty, create awareness and also reassure new customers. Reference: http://www.tutor2u.net/business/marketing/promotion_mix.asp Communication