By implementing a frequent shopper program Kudler Fine Foods can do just that. By delivering customized incentives to its customers rather than discounted items Kudler Fine Foods will set themselves apart from other markets. Kudler Fine Foods can expect to see several benefits from establishing a frequent shopper program. The expected benefits from establishing the frequent shopper program will benefit both Kudler Fine Foods and its consumers. The consumers will benefit by obtaining the quality goods Kudler provides as well as customized promotions based on personal shopping patterns.
A company like Perfect Paints has to buy the materials it used before it can sell finished products. For business working with supply chain, it may create smoother and faster ways of dealing with the firms we regularly buy from or sell to. It also can save costs and get products out faster. Therefore for Perfect Paints to engage in supply-chain activities, this involves delivering sales or services to consumers, shipping products, negotiating with suppliers, trade partners, managing inventory tracking orders and any other tasks. Thus the Internet offers to Perfect Paints a chance to manage the supply chain, speed up suppliers and integrate businesses along the chain.
This value proposition actually leads into savings of time and money in terms of gas. B) “Gives the power of the market back to the individuals” 1 – Pierre Omidyar- founder of Ebay. This quote encapsulates the entire value proposition of web-based shopping. Customers can now review the ratings of the products and compare different brands. There after narrowing down to a particular brand, compare the prices of the products through different merchants, how the merchant’s service and order fulfillment is rated and reviewed.
Tesco's website allow people to search through the products, that customers can order through the Tesco Direct or go for it to the store. Another of good ICT use by Tesco is that they are one of the companies that have started allowing people to get the membership by getting a Tesco Card, which then allows them to gain points, because of which they will get many discounts on Tesco's products. The different costs incurred Tesco as a big company has to be aware of costs. The most important ones are the taxes and import duties that they have to pay. Other costs might include petrol for the trucks, by which Tesco Direct works and eventually money that they will have to pay back to customers who were not pleased with product, that they have purchased from the store, because of its quality as it might been broken etc.
5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
Benefits There are many advantages for individual buying though from GPOs, one of the major advantages is the ability to provide a lower cost solution. By leveraging the buying power of members of GPOs, the consortium is able to combine the amount of products to gain these critical discounts, which in turn provides the best price to each individual participant. Vendors are willing to extend discounts and additional service levels to the GPOs to gain access to their large networks of buyers. This allows vendors to reduce their sales cycle and have a good forward view into demand - greatly impacting successful production and supply chain management. Other benefits for buying from GPOs may include as following: • Comprehensive sourcing strategies • In-house contracting/clinical expertise • Advanced procurement
; if we present them in a slipshod manner they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. This marketing strategy is reflected not only in all of Apple’s products, but in their retail stores, and now in the online retail stores. The way in which Apple does their online communication is through making their website very interactive. Apple gives its customers two avenues through purchasing their brand. There is the main website, Apple.com and the ITunes store.
Moreover, further research established that multigrain products were perceived by consumers as healthier option and considered for everyday snack, the conclusion was (Kerin & Peterson, 2009). The main idea is to introduce assorted flavors of multigrain chips that are appealing to consumers and would create an opportunity to develop a new product lines with line extensions in order to increase revenues, profits,
Also online is convenient for some consumers to shop in the comfort of their own home. Consumer could go to the web site directly and purchase their brand of King’s syrup either in glass bottle with the new vibrant colors or plastic bottle with the easy squeeze handles. Also the potential buyer would come across deals when purchasing online. The marketing distribution channel will go under intensive distribution. By the product almost obsolete on the shelves this would be the time to do intensive distribution of having the product on every shelve where potential customers would buy the product.
It also keeps up with the recent technologies and helps boosting the e-commerce sector. 2. What value does this service provide subscribing merchants? What value does it provide customers? The value it provides for merchants is reaching the minimum number of customers the merchant need in order to offer a win-win deal!