By following this approach, we don’t fix a single price worldwide but we adapt an intermediate position. We feel that local factors like income level and competition should be recognized in establishing a price. For the short term we will use a market-penetration pricing strategy to attract a large number of buyers and to gain a large market share during the introductory phase of our folding bicycles. The average retail price of the D7 folding bicycle model in our current home market is € 429 and € 639 for a compacter and lighter edition. In the introductory stage we will use a market-penetration pricing strategy.
Phil plans to purchase materials for making the product from others, assemble the products at the venture’s facilities, and hire product sales representatives to sell the Pedal Pushers through local retail and discount stores that sell children’s bicycles. Phil will need to purchase plastic pedals and extensions, bolts, washers and nuts, reflective material, and a microchip to provide the music when the bicycle is pedaled. A. How should Phil organize his new venture? In developing your answer, consider such factors as amount of equity capital needed, business liability, and taxation of the venture.
As with any major move in planning the future of a company, all purchases, any sell-offs, possible acquisitions, and any mergers must be thoroughly and meticulously analyzed for their impact and net value to the bottom line shareholders. Competition Bikes has located the Canada based Canadian Bikes and verified its fit and performance history. The prior year performance for Canadian Bikes delivered almost four times the earnings per share as Competition Bikes delivered to their shareholders for Year 8, which is impressive and leads them to believe they can also learn better ways to produce their current products and reduce expenses from this newly acquired company. The capital that must be raised to purchase Canadian Bikes is roughly $600,000. This report will review and summarize all of the possible options for joining Competition Bikes and Canadian Bikes, including merging vs. buying, leasing vs. buying, and all possible combinations of raising the capital through a
(Ducati Case pg 1). The motorcycle industry has a customer loyalty that that is truely unique. According to Exhibit 16 in the Ducati case, these percentage of customers in each of these brands expressed repeat purchase intentions in 2000: BMW (68%), Harley Davidson (70%), Ducati (64%), Honda (54%), and Kawasaki (38%). These high repeat purchase intentions indicate that not only is there brand loyalty, but the motorcycle itself represents much more than simply a vehicle to get you from point A to point B. 2.
for sustainability. Industry Products: Ducati’s products in Hyper-sport, Super-sport, Naked,S port-Touring subsegment products have a great success and they also have limited editions. Also spare parts, accessories and apparels Spare parts availability catalogue went from 10,000 items to 15,000 from 1997 to 2000 Custom-made bike components , high-quality Ducati-branded riding gear “they should emphasis this and can grow like this” “Suggestion” Harley has too, (12 % of total revenue) they should follow them. Outsourcing: policy is aggressive 87 % Majority of its suppliers belonged to the Emilian district “collaborating some firms to form the Engine Technology District” Number of suppliers decreased to be more selective Only short-terms contracts with its suppliers elasticity as the need arose something else But eventually they have to create sustainable models Distribution: First multi-franshising distribution Now new strategy:”taking control of distribution and marketing in strategic markets by establishing ttotally owned sales and marketing subsidiaries .Ducati established subsisieries in Japan,France,Germany,UK and Holland. Not increase geographical reach but improve average quality of the dealers-competent sales force Ducati stores chains They can…grow…..
Most riders will stick to the market segment that they enjoy, but some riders may transition their market segment as well as their riding style as they age. (A lot of Harley riders will tell you there first motorcycle back in the day was an old Honda.) * An automobile can be considered a substitute product, however more than likely a consumer is looking to purchase a motorcycle because they want a motorcycle, not necessarily because they strictly need transportation and they are looking at all transportation industries. * Competing sellers * The largest force that the sport bike world faces is competition from competing sellers. The appeal of sport bikes and the brands themselves (including Ducati) all came from roots of competitive motorcycle racing.
Descriptive and Inferential Statistics Paper Alistair Taylor, José Interiano, Myvia Jones & Nakia Thompson PSY 315 – Statistical Reasoning in Psychology Gina Pendergrass February 17, 2014 Statistical Methods in Psychology In the field of psychology, researchers rely on different methods to summarize data in a concise and clear manner. Part of these methods include statistics—a mathematical branch that focuses on organizing, analyzing, and interpreting large groups of numbers (Aron, Aron, Coups, 2009). The role of statistics in the research process is to present complex mathematical equations and their results in a less convoluted manner. In other words, make sense of the results through a high-level overview—so to speak. There are level of statistical methods, however, that break-down such data even further with specific formulas and intends behind them—one of them being an even easier way summarize the research in order to conclude it.
User research report on bike-sharing system on campus Huang Cheng-wen (40093347) Summary The aim of this report was to investigate how students in Tongji University use the bike-sharing service on campus. One to one interviews with students in university were conducted. The results indicate that the Intensive demand at peak hours is the main problems. The report concludes that as the destination is farther the more likely will users rent a bike. It is recommended that some bonus is paid to users who rent a bike earlier.
This paper will evaluate the usefulness of the psychometric approach for understanding personality and human intelligence. Psychometric tests were first created in order to objectively measure intelligence and personality (Eysenck, 1994; Hayes, 2000; Hothersall, 2004; Engler, 2009). As such, it can be said that the psychometric approach for understanding personality and human intelligence is useful as it enables psychological researchers to quantitatively measure intelligence and personality in a scientific manner. Furthermore, such an approach allows for individuals be to placed in categories based on definable characteristics, which better allows psychological research on different subjects, as participants of psychological research can be more easily assigned to different groups or conditions. Thus, the psychometric approach for
However, a new dimension is added to the research process by the ability to "see for yourself" the behaviour that people describe in an interview or questionnaire. The distinction is perhaps initially confusing, but it will become clearer in a moment. Empathy This is called empathy - the ability, as human beings, to "see ourselves as we think other people