Final Strategic Plan Melita Dillard Integrated Business Topics/475 January 20, 2014 Professor Brian Duhart Introduction The beginning of a business requires lots of research to develop unique techniques to increase the consumer base and put the company in a class by their selves. It is important for every business to create a strategic plan and the SWOTT analysis is vital with guiding the direction of the business plan. When creating a business plan one must have a vision, mission, and values that are tied to the plan to show what the business stands for. Bakery Delight Café is a place where consumers can come to enjoy and relax before and after work. The staff at Bakery Delight Café is committed to provide superior service at a reasonable
Kudler’s Fine Foods Finance and Accounting Systems Business Systems BSA/310 Kudler’s Fine Foods Kudler Fine Foods is a spirits, fine wines, and upscale specialty food store offering customer both domestic and imported products. Kudler Fine Foods mission is to use their experienced, helpful, and knowledgeable staff to “shop the world” for the finest products, giving customers the choice of aspiring to purchase the finest epicurean delights. Kudler Fine Foods uses management, operational, and supporting processes to achieve this goal. This paper will focus on Kudler Find Foods finance and accounting business information system, which is part of the supporting processes. Supporting Processes
SEC failed at this due to the fact that their product will not operate above 130 degrees F, and that the requirements would not be able to be met without different materials (The Orion Shield Project, 2003). Due to this issue alone, it caused problems with the project, delaying the timeline for completion, increased the amount of resources used and not committing to the stakeholders. Not only did they fail to meet the temperature standard, they also failed to meet the life span expectation. Mr. Allison is responsible for overcoming these technical objectives as project manager of The Orion Shield Project. Ethical Issue: Before even beginning the project, Mr. Allison couldn’t keep his commitment in regards to meeting the temperature requirement.
In addition, the ECO 561 final business proposal is beneficial for the students to learn the application of the numerous economic concepts framed by the constitution with the help of sufficient practical examples. It encourages the students to think critically and make appropriate decisions. Many questions are framed in such a manner that the students may consider them to be in the place of an entrepreneur, or manager to think critically regarding a critical situation in business, and thereby take appropriate decisions. How to answer? We have also worked hard upon framing the appropriate ECO 561 final exam answers for the students.
A.2. Nightingale Community Hospital has numerous standards that failed compliance. For instance, in the standard involving the Environment of Care, the organization failed to prove that it could be a secure and the setting itself was functional. The Life Safety standard was not met due to its inadequate fire safety. The Leadership standard also was not met due to staffing insufficiencies.
First, consider whether or not the data collected will pose legal ramifications for Kudler. Are we as an organization going to implement security controls to protect the consumer’s credit information, such as, credit card numbers, customer name and billing address? Are we going to utilize the purchase cycle data to analyze the habits of our consumers to market more products? Are we going to sell any of this information to marketing companies to help us to conduct ad campaigns for Kudler Fine Foods? Second, how do we deal with the ethical challenges that come with a Frequent Shopper Program, such as, Kickbacks?
“Competitive Intelligence is the ethical gathering and analysis of competitor and market information from open sources. This analysis is used by organizations to make better strategic decisions.” (Cipher, 2012). Competitive intelligence and analysis is important because it provides a method that Kudler Fine Foods can use to assess and evaluate the marketing tactics that are successful for their competitors. By employing competitive intelligence Kudler Fine Foods can gather information concerning their competitors marketing strategies and then use that information for their own advantage by incorporating certain strategies that will fit into their marketing plan. Competitive intelligence will also allow Kudler Fine Foods to gain knowledge concerning certain trends, such as legal, environmental, industry, international, regulatory, and economic, which they can use to further develop successful marketing strategies and
This marketing initiative will track the customer’s buying habits and allow Kudler to target to specific customers. Looking at the current information technologies databases, Kudler foods has a system that tracks internal sales data but wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2010). Strategies and Tactics The company, Kudler Fine Foods, must insure that all marketing initiatives align with the company’s mission statement. When selling gourmet foods, it is more important to have the highest quality foods and customer service than it is to have low prices. Kudler must stay focused on this aspect at all times when developing new tactic and strategies as not to succumb to the pressures of the discount shopper.
A Market Mix for Central City Concern Vivian Atcherson March 23, 2013 MKT 421 Ricci Rizzo MBA To stimulate a market for a product or service an effort is made during research to understand the buyers behavior according to (Armstrong & Kotler, 2011) knowing “where what and for how much,” they buy. Other questions about human nature and thinking when they make a purchase are what stimulates the consumer’s brain to moral values, cultural beliefs, and influence from society. The environment is one market stimuli that uses the four P’s product, price, place, and promotion. A nonprofit organization called Central City Concern uses these ideas to offer services to a community of homeless and addicted person in the city of Portland.
Introduction Market Share is the simulation which bridges real life marketing issues with techniques learned in the classroom. Throughout the 6 periods we learned how to successfully manipulate the marketing mix in a way that was profitable and beneficial to our company. Though the first few periods were major learning experiences, we used knowledge from the book to help us make sound decisions throughout the simulation. We learned to value our customers, and provide satisfaction for our brand. Below is a synopsis of our strategy, showing how we bridged concepts from our reading within the simulation.