5/2/13 BSA/310 Frequent Shopper Program Kudler Fine Foods created a frequent shopper program which gives customers incentives to continue shopping there. Their rewards are determined by how much is spent on groceries and how frequent purchases are made. “Frequent Shopper Program proves the ability to gather data for marketing programs and run promotions for the loyal customers.” (Frequent Shopper). Web based advertising would allow for major cost reduction and provide helpful and effective consumer awareness about said products. In order for Kudler Fine Foods to develop a functioning frequent shopper program, it must track and monitor consumers shopping behavior.
What kinds of evidence do the authors use to support their points? Give at least two examples. How persuasive is their choice of evidence? The author stated that when products are relatively inexpensive, income has little influence on the consumer’s decision making process. He used the example that when the consumer decides to buy chocolate, that depends significantly more on the consumers’ emotion and shopping experience, known as a store’s ambience.
These products also have numerous options from which to choose. Because they offer a multitude of brands for a majority of their items, this tends to initiate competitiveness between product manufacturers. This competition results in lower prices that are passed down to consumers. In contrast, Publix’s primary focus is being a grocery store. They offer limited choice options for most of their grocery items, sometimes as few as only two brands.
When it comes to grocery shopping, most of the time they have a list of some sort. They get what they need and leave. They don’t normally check price, calories, ingredients, etc. When it comes to clothing, they check the size. If it seems to fit, they buy.
In general, many people don’t stop and think that the smallest benefits can take a big part in a big issue. Therefore, there shouldn’t be much thinking as in buying locally grown foods which is the best option or simply buying from your supermarket like you’ve always have with not many benefits to take in place. Another popular issue dealing with the Locavore Movement is simply the immediate thoughts that people have about the topic. First thing that comes to mind when you hear that
A buy-side transaction is one buyer purchasing goods/services from many different sellers. An exchange transaction involves many different sellers and buyers working together. The supply chain improvements and collaborative commerce transaction includes everything that the other transactions have, as well as providing supply chain improvements, communication, collaborating, and the sharing of ideas for joint designs, planning, and so on. Reference: Our Text Pg 173. 4.
This is also another way of attracting customers into the retail shop and also get them to book a holiday. Merchandising and point of sake can be done by having brochures, putting displays on windows and also displaying posters. The brochures have to be check on a regular basis to see that they have enough on the floor. The difference with call centres agent is that they are able to display their merchandise so they will have to do it whilst on the phone. Also retail agents change their displays so that they are able to sell different product and services.
Walmart sells many items at ridiculously low prices. They are able to offer low prices on their items due to an incredible mark-up on imported products. Especially in today's economy, the buck is the big winner. Everyone wants to save money, and they can do that by shopping at Walmart, where many items are the lowest price in town, even if it's only by a few pennies. But consumers aren't helping their fellow countryman earn his own living by buying these imported items.
A huge advantage that Trader Joe’s does is that they are a smaller store and limit the number of different products they carry. This makes Trader Joe’s able to sell their products at lower cost compared to their competitors. They also sell more because from the reading, it said that they sell more per square foot. A fall back on Trader Joe’s is their communication compared to other stores. I was reading an article on Food Babe, which brought up the question on if everything from Trader Joe’s is free of GMOs.
The intended interest group are between the ages of 17 – 21. This means that it decreases the measure of customers that this product attracts. The sort of customers that this vigor snack appeals to might be the sporty sort that likes a high vigor release, with a sound diet. Boost Bites targets male consumers, with minimal time for sit down meals. This product is not greatly estimated, which means teenagers and adolescent adults can get and go, without paying extraordinary amounts of cash.