Market segmentation is a subset of a market that has been complete by number of people with one or more characteristics that cause them to demand comparable products or services based on the merits of those products such as the function and possibly the price. Market segmenting is dividing the marketing into different groups of individual market that have comparable needs that a company divides into different groups, which have separate requirements, purpose etc. There are four important categories of segmentation, and these are: Geographic- this is under the heading of where people live, and in which country or city they are living in. In addition, it can be under the heading of population. Demographic- this is based on where people and type of people.
051.3.1. Explain how people from different backgrounds may use and/or interpret communication methods in different ways. Backgrounds are a person’s education, experience, and social/ economics circumstances. Experiences and understanding of the world, the words we use and how we use them is influenced by your culture. In this sense, communication is very dependent on backgrounds, such as all about our origins: geographic, religion, social, economic, education, etc.
Now, marketers can detect and segment similar groups with the macro-social environment such as; culture, sub-culture and social class. All of these environments have an immense influence of consumer’s attitudes, emotions, behaviors, values and group beliefs. Many emotions are in place, so the consumers may act differently to the marketing strategies of Kudler Fine Foods. Being, said Kudler Fine Foods can concentrate on the correspondence and not finish the similarity to the collection of these populations. These differences assist in making the macro-social environment operative for market segmentation.
One way to narrow the market is through market segmentation. Market segmentation allows an organization to target consumers who will value a particular service based on common characteristics. It is also considered to allow the organization to bend the supply to the will of demand (Berkowitz, 2006, p. 164). Lifestyle is an important aspect affecting a consumer’s decision-making process. It is a lifestyle in which people live as demonstrated by how they spend their time, what they think, and the interest they have (Berkowitz, 2006, p. 111).
BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
Micro social work is face to face with a client or a family. Micro social work often focuses on a client’s needs such as housing, food and health care. Micro, mezzo and macro social systems tend to overlap one another at times so it is very important to understand each social system. Personal, Interpersonal and Political Empowerment Personal empowerment is when you become more aware of yourself and what makes you different from the rest. There are many steps used to attain personal empowerment such as identifying a power oriented goal.
Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis. 4. Apply marketing principles through the oral and written analysis of cases. 5. Examine issues that impact a company’s choice of marketing strategies, such as different market positions or stages of the product life cycle.
Also, the consumer’s emotion and shopping experience is another influencing factor. Consumers also exhibit distinct buying behavior based on their occupation and level of career development and emerging social status.
Activities undertaken in care and support are influenced by views of people in society and expectations of how care should be provided. The values of the society we live in influence our thinking, our action and policy and legislation.Another aspect to consider is that each of us have our own beliefs, views and values which come from a variety of perspective and are influenced by each individuals experience. Our race, cultural background,family history and gender all play a part in how we view the world and each situation Here is list of values that are commonly supposed to underpin good care practice privacy, individuality&identity, independence, respect, rights, choice, dignity, partnership m1 extend your answer by discussing the principles and values which underpin support for individuals who uses services. Right to life: this is the first important step because you are born in this world during your life you will face many principles and values such as privacy, people as they grow should have there own space to be able to have there own time if needed, independence is such a big values nowadays because so many people are living on there own and have to complete tasks by themselves unless some people have carers to be able to help
Nations and cultural groups also differ in how particular types of education, work, or family roles are valued, and these perceptions tend to be internalized by group members and reflected in their choices. Career development can be thought of in both structural and developmental terms (Herr & Cramer, 1996). The structure of career development refers to the elements that comprise concepts like career maturity, career adaptability, career planfulness, and person-job congruence (Holland, 1997). Career maturity, for example, in adolescence and career adaptability in adulthood tend to include five factors: planfulness or time perspective, exploration, information, decision making, and reality orientation. These five factors are structural components of career maturity, and each factor has its own structural sub-elements (cited in Concise Corsini Encyclopedia of Psychology & Behavioral Science,