CHAPTER - 1
Study of Consumer Purchase Behaviour Towards Indian & Foreign Branded Wrist Watches
INTRODUCTION TO THE PROJECT
A watch is defined as a spring driven timekeeper, small enough to carry on a person. Generally, this group would contain early watches worn on a chain around the neck, pocket watches, and then wristwatches.
1.2 HISTORY OF WATCHES
Time is considered one of our most valuable assets.
Evolution of Watch
The keeping of time goes all the way to the beginning of the civilization. Both historians and archaeologists believe that stationary and portable sun-dials were probably developed in Egypt and Mesopotamia.
The oldest extant sun-dials can be found in Egypt and dates back to 1500 BCE. We know that the early Egyptians used the pyramids as well as the obelisks as a fore runner to the sundial
It is said that one of the first watches was created in Italy around 1524 CE. The main problem for portable time keeping before the 1600s was the lack of driving power. Timepieces of that era were typically driven by weights making it very difficult for portable use. The inaccuracy of timepieces in this era was very common and most watches only had one hand that had to be wound at least twice a day.
It was not until 1675 CE that the implementation of a spiral balance spring changed timekeeping forever by taking timekeeping accuracy from fractions of an hour to fractions of a minute. It was then a second hand was added to the watch. At this time Roman numerals were added to mark the minutes. Eventually, due to rapid development, a watch would only have to be wound once a day instead of every twelve hours.
With respect to mechanical improvements, the main milestone of watch evolution can be stated as:
Brands were originally developed as labels of ownership: name, term, design, and symbol. However, today it is what they do for people that...