The frequent shopper program can become an effective tool in the attraction and retention of loyal customers. Rewards that can be traded for luxury items will have a great influence in customer loyalty and attracting new customers. A positive response from the public is important and in order to ensure that response, Kudler Fine Foods must find and develop a proactive way to approach the public’s privacy concerns. Preventing conflict with consumers regarding personal data and how it will be used is simply fixed by keeping the consumers aware of just how it is being used. The number one concern for Kudler Fine Foods must be security and privacy of their consumers’ personal
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
In addition to the marketing surveys the company performs, they could also employ secret shoppers, build a stronger online presence, monitor forums and scope out their competitors (Armstrong, 2011). Better understanding of their customer needs and what the competition offers of which Kudler may not is likely to increase Kudler’s understanding of marketing and customer loyalty. Competitors in the local area of Kudler Fine Foods should not be the only competitors considered in the company’s search for a better marketing strategy. Viewing online and worldwide competitors as a threat should be researched to see what each company brings to the market. Kudler would do well in forming a marketing research team and employing a marketing information system to help improve their company’s
Kudler provides surveys for the consumer’s on their shopping experience which is not nearly enough. They need to conduct surveys in English as well as in Asian languages to gather as much data needed. They can also promote brand awareness by offering some samples of the gourmet foods and fine wines offered. Sponsoring certain events will also help promote business and promote their products. FJR has discussed the research with management and highly recommends that they do not open any new locations until further research has been done in other areas.
Ethical Concerns Valdez (2014) advises, “Loyalty programs that reward decision makers may run into ethical issues when the decision maker is separate from the payer.” (para. 4) Frequent shopper programs must avoid kickbacks of any sort. If a customer is being rewarded twice, from a business and personal aspect, this can be considered a kickback. It is important to list the personal shopper depending if they are shopping for their business or employer versus personal use. Information Security
KFF should research the market to find the needs of the customers. Big companies could be the perfect place to start the research like what kind of orders they place and when they order. Other sort of information could be found in the census reports like type and age of population, income, religion, education, occupation will help decide the needs of other consumers. This will help narrow down requirements for catering business. If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards.
Loss prevention and security is a matter that is very important to the store as for every time tesco loses money due to theft they try to retain their profit by increasing their prices and so to avoid situations such as this occuring the store puts in reinforcements such as security tags, security gates, security cameras etc. Having a security guard(s) at Tesco is a visible deterent to individuals who have the intention of stealing , they also provide proffesional protection of the stores items. Having a security guard in tow means they may control and observe the activites of individuals in store by patroling the store . Security cameras may be used to monitor any suspicious activity it may also prevent/ deter individuals from commiting crimes as they would be recorded, this is a permanent recording is used as proof once a crime is commited and will most likely unsure an arrest/conviction is made. A security company that works in retail is G4S they work to reduce the loss in stock some retail businesses may experience and provide a safer environment for not only customers but also workers.
Quality products of customer complaints, shipping receipts, notify independent inspections, and a note that the restrooms are out of order. Holiday sales from the company head quarters will help the bottom line profit margin sale’s, and also there are two catalogs, five catalogs, and advertisements from several vendors that should be delegated out. I do believe there is going to be a holiday sale very soon and we also need to delegate an employee that is able to handle the task at hand. As these jobs are the type of jobs that should be delegated out to the assistant manager, salesclerk, or shift manager. The supervisor needs to follow up on the task to make sure they are done correctly and in a timely mannor this is also accepted by the
The local government will influence the opening of the store as if the government does not agree with letting the shop open, it will not succeed. Also if the business is causing litter problems and there have been complaints off it from customers then they could tell them about it however they would not have the power to shut the business down or affect profit maximisation therefore it won’t influence the business a great amount. The national government will only influence the business by setting standard, in which the company must for-fill, such as, hygiene, health and safety, quality of food, etc.. and if the business does not reach these standards the store could be closed. In some ways this could affect the profit maximisation of the business as training would need to be required to the staff for health and safety, although this would not affect it too much. If the company wanted to keep the customers satisfied they would exceed these standards anyway therefore the government is not a great
Davis employer insisted he get the situation straight or he would be fired. The intent of the flyers was to warn store owners of persons known to be shoplifters because the Christmas shopping season was