Consumer Behavior Essay

1069 Words5 Pages
nsumer LSE | Consumer behavior and attitude towards organic foods. | Amna Fayyaz | | Aminah | 4/4/2011 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Introduction We can describe agriculture as organic till 20th century but after that farmers started using synthetic products for the growth of fruits and vegetables. These chemicals and pesticides are harmful for humans to consume. But these harmful additives shorten the time of the growth of organic products. In short number of time we can grow large number of fruits and vegetables. for example broiler chicken it just needs one month breeding time. Organic foods are such products which are made without the use of chemical additives and harmful pesticides. Unlike conventional foods which are processed using harmful radiations and they use genetically modified organisms. Research questions/Objectives: Following are the main objectives for carrying out the research: * What attributes effect the consumer buying decision? * What does consumer know about the organic foods? * Is the buying decision of people influenced by society fashion? * Does price effects the buying decision of consumers? * What is the attitude of consumers towards organic foods? * What are the consumer’s beliefs relating to organic foods? * What kind of consumer has an attitude towards environment? * Why do inorganic consumer does not go for organic foods? Literature review: Methodology: I have done both primary and secondary research for my project. I made questionnaire which was filled by thirty respondents of Lahore. I went to supermarkets and traditional grocers to get my samples filled. I did my

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