Consumer Behavior Essay

882 Words4 Pages
Consumer Behavior-1 Introducing Consumer Behavior 1. Consumer Behavior-1 1 IIPM | CB | PROF SURAJIT 5. CB  Approaches & Orientations  Anthropology  History  Psychology  Sociology  Economics  Statistics 2 1. Management 4. Segmentation 2. Marketing | CB | Behavior 5. Consumer IIPM 3. Research 6. Creativity 5. CB  Approaches & Orientations  Anthropology  The study of people within and across  History cultures.  Psychology  Sociology  Economics  Statistics 3 IIPM | CB | PROF SURAJIT 5. CB  Approaches & Orientations  Anthropology Origins & development of behavior and  History  traditions.  Psychology  Sociology  Economics  Statistics 4 IIPM | CB | PROF SURAJIT 5. CB  Approaches & Orientations  Anthropology Study of human thinking & behavior:  History personality, cognition  Psychology  (thinking) &  Sociology perceptions.  Economics  Statistics 5 IIPM | CB | PROF SURAJIT 5. CB  Approaches & Orientations  Anthropology  History  Psychology  Sociology   Economics  Statistics 6 The scientific study of human behavior in society, including its influences on consumption. IIPM | CB | PROF SURAJIT 5. CB  Approaches & Orientations  Anthropology  History  Psychology  Sociology  Economics   Statistics  7 Basic economic issues: current and future supply and demand & consumption. IIPM | CB | PROF SURAJIT 5. CB  Approaches & Orientations Approach Disciplines Primary Primary Objectives Methods Interviews & focus groups Interpretive Anthropology Understand consumption & History Traditional Psychology & Sociology Marketing Science 8 Economics & Statistics Explain decisions & behavior Predict decisions & behavior Experiments & surveys Mathmodeling & simulation IIPM | CB | PROF SURAJIT 5. CB  Approaches & Orientations Approach Disciplines Primary Primary

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