Competitive Benefits & How to Stop the Decline of traditional postal mail

1377 Words6 Pages
Competitive Benefits & How to Stop the Decline of traditional postal mail I. Introduction With the technology being developed rapidly, electronic forms of communication are taking the market share from the post faster than ever. Market researchers have foreseen the decline in the usage of post. However, it is also said that electronic media can never fully replace the post. This section will discuss about how to arrest the decline of the post market as well as its competitive benefits and the impact of electronic media on the market. II. How to arrest the decline in usage of the post Firstly, the best way to arrest the decline is to educate the consumers about the benefits of the post. We should focus on the benefits that only postal services can bring. They are: - Post can satisfy psychological needs. The receivers always feel the warmth when getting letters or cards from their friends and relatives by post than by electronic means. With post, the sender can personalize the message. It shows both verbal and non-verbal codes together with the message with the help of colours, envelopes, stamps, perfume, etc. The memories last longer to the receiver. It helps maintain the relationships between the sender and the receiver hence fulfilling emotional satisfaction. - Only the post can send original copies. The safety and confidentiality of the documents are assured. - The post is now faster than ever. Courier service offers same day door-to-door with guaranteed delivery. - Only post gives the physical feeling. According to Small Business Labs’ survey on attitude towards traditional mail and email, 73% of respondents prefer to receive new product materials and offers by mail. It shows that most of the customers still prefer the physical feeling of materials to reading them online. (http://genylabs.typepad.com/small_biz_labs/2007/06/survey-on-tradi.html)

More about Competitive Benefits & How to Stop the Decline of traditional postal mail

Open Document