Competitive Advantage Essay

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-Taking the best of Uncertainty- Taking the Best of Uncertainty -The Development of Sustainable Competitive Advantage through Uncertainty Management- Authors:Ottmane Mouftarich, Christophe Papillon, Atif Siddique Growth Through Innovation & International Marketing Tutor: Joachim Timlon Niklas Akerman Subject: Business Administration Level and Master's Thesis, semester: Spring 2011 Master Thesis Growth Through Innovation & International Marketing – Spring 2011 MOUFTARICH-PAPILLON-SIDDIQUE I -Taking the best of UncertaintyCONTENT Title -Taking the best of Uncertainty- The Development of Sustainable Competitive Advantage through Uncertainty Management. Authors Ottmane Mouftarich, Christophe Papillon, Atif Siddique Supervisor Joachim Timlon & Niklas Akerman Course Marketing, Spring Semester 2011. Aim The aim of our research is to give firms opportunities to have an overview on how can they implement and adjust their resources and capabilities in order to develop a sustainable competitive advantage in a mature context. Methodology The systematic combining approach has been used to promote a continuous movement between the empirical studies of the case company and the theoretical approach. Conclusion The firm ability to ensure the uniqueness and the flexibility of its resources and capabilities is essential to manage uncertainties emerging from the external environment. Key concepts Mature Industry, Niche Market, Organizational Structure, Uncertainties, Resources, Capabilities, Organizational Capabilities, Distinctive Capabilities, Dynamic Capabilities, Competitive Advantage and Sustainability. Master Thesis Growth Through Innovation & International Marketing – Spring 2011 MOUFTARICH-PAPILLON-SIDDIQUE II -Taking the best of Uncertainty- Table of Content TABLE OF FIGURES

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