Comparison on Leadership of Starbucks & Virgin Group

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COURSE: BA in Marketing Communications ASSESSMENT: Business Management Pairs Assignment 2 TITLE: Leadership DUE DATE: Thursday, 30th August 2012 STUDENT NUMBER: 707157 707187 CONTENTS PAGE: 1. INTRODUCTION...........................................................PAGE 3 2. LEADERSHIP TRAITS....................................................PAGE 3 3. LEADERSHIP THEORIES................................................PAGE 5 4. LEADERSHIP STYLES....................................................PAGE 7 5. COMPONENTS OF LEADERSHIP......................................PAGE 10 6. MOTIVATION...............................................................PAGE 12 7. GROUPS & TEAMS........................................................PAGE 14 8. COMMUNICATION PLAN................................................PAGE 17 9. REFERANCING.............................................................PAGE 19 1. INTRODUCTION and LEADERSHIP TRAITS According to J. Strydom, “ Leadership is the process of influencing employees to work willingly toward the achievement of organisational objectives.” (J.Strydom: 2008:97) Leadership traits are unique qualities that an organisations leadership possesses. Therefore, it is the characteristics and somewhat “personality” of the organisation and its leader itself. The most important and successful leadership traits are Innovation, Self-Motivation and of others, Inspiration, Inter-personal Skills, Communication, Ethical and Valued Practises, Conceptualisation and Organisation. Virgin Group is a leading international investment group and one of the world's most recognised and respected brands.

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