Comparison and Analysis of "Meetings with Remarkable Trees" and a Wwf Ad

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The extract from ‘Meetings with Remarkable Trees’ appears to be a very informative, rather eloquent piece of text, published in 1996. The reader of this text clearly has to be an intelligent individual who may be interested in botany, as is speaks of Birch trees, how they came to be and their mannerisms as a plant. On the other hand the World Wildlife Fund (WWF) advertisement in an in-flight magazine (1998) catches a captive audience. Readers are essentially “captive” as the advertisement is set right in front of them with few alternative options. It advertises and informs of the origin of furniture and the sustainability of them. The texts are closely related in content and theme, with both of them concerning botany and trees. However, ‘Meeting with Remarkable Trees’ speaks about the “birth” and life of the birch tree, an example being “What gave the birch a head start in the scramble to recolonize Britain…” or “It’s bark, once silver, has been mottled and corrugated with age as if scraped by ice”, whereas the WWF advertisement refers to the “death” of the tree and what follows, as the sentence “That’s why we took this chair back to its birthplace, to see the next generation of trees…” suggests. The WWF advertisement is also straight to the point with the facts; “All the wood from these forests is stamped with the FSC trademark, so you can buy it with a clear conscience.” has a very approachable, appealing atmosphere. It utilizes informal however informative language and the basis of everybody owning furniture to convince the reader to do their part in helping the cause, creating sustainable forest management and, as a result, living. Furthermore the enigmatic photo depicting a chair in the forest and the words “We took it back to see its children” immediately catches the reader’s attention and the mention of family strikes a soft spot for many, further

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