I think Supermarkets have a minimal competitive impact because they try to reach a different target market, even though Supermarkets and the wholesale club industry both carry similar products. As customers, we are always looking for the best deal and price, and the demand in this industry is very high. The ability to provide better prices hinges on the company’s relationship with its suppliers. 2. Do all three warehouse club rivals—Costco, Sam’s, and BJ’s Wholesale—have highly similar strategies?
Case 19: FreshDirect Is It Really Fresh? * With a bold promise on its website entry page, FreshDirect claimed, “Our food is fresh, our customers are spoiled…. Order on the web today and get next-day delivery of the best food at the best price, exactly the way you want it, with 100 percent satisfaction guaranteed.”1 However, recently many consumers have questioned the freshness of the food delivered by FreshDirect. Since online shopping does not give the chance for customers to feel and choose the products themselves, they must rely completely on FreshDirect to select the food for them. This notion has not appealed to some customers.
Many costumers is one of the plus that they give to Wal-Mart because this means that they don’t have to go store by store catching all the specials that they have. In the other hand, they like it because they go to one store but get the specials from all of the other stores. Wal-Mart’s economics has a very strong strength which is the one that offers the customers low prices on all the products. There is a comparison of the stores and there is an average price of about 15 to 25 percent lower. With the great size of supply chain
They would do this to make sure that they have enough to sell onto retailers. They would keep a large amount of the product, for example some kind of confectionary, in there warehouse so they’re in a suitable environment to be kept until they’re sold on. Next, the retailer, who could be a small store or a larger store, who would want to purchase a specific amount of products from the wholesalers, not in as bulk form as the wholesaler would have purchased them in. This method would typically be used by used by smaller, more personal stores, that don’t need to buy in such bulk. This channel is effective for confectionary products for example, as Costco can get sweets such as Dairy Milk bars, or Skittles, at an incredibly low price for huge boxes.
Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment. These groups can be divided by age, gender, income, education and others such as family situation or even their diet. Tesco has many products and it is easy to identify the target groups for a product. They target these groups through advertising and promoting their products in places, websites or anywhere their target audience might be looking. They do this to make money, but to save money too, as they focus on one group and advertise to it and thus they spend less money on more advertisement.
1. What are IKEA’s competitive priorities? a. Cost and Price “Make the Product or Deliver the Service Cheap” – IKEA is a low-cost producer. Purchasers of Ikea, for example, use their contacts with suppliers all over the world via Ikea Trading Offices, in finding those who can make their products at the best quality for the right place and the right time.
Disadvantages of traditional grocery stores over web grocery stores: ● Brick and mortar stores tend to have higher set up costs and fixed costs than web grocery stores since items can be stacked more tightly in much larger distribution centers in web grocery stores ● Web grocery stores can have a much larger selection than traditional grocery stores. They can be made a onestop shop for grocery shoppers. ● Traditional grocery stores cannot indulge in JIT produce offering. They have to ensure that a satisfactory quantity is available and in display at all times for potential customers who visit their stores. Web stores have a better opportunity to provide JIT delivery
A food company would argue that it is too complex and meaning less to put nutrition labels on all of the small packs of food that are in the value boxes. I have noticed a lot of times that when I buy value boxes of individual packaged food that the individual bags of food do not have a nutrition label. I believe it is important for all food items to have nutrition labels, because I like to count out my calories for the day and I know other people do the same. “The Nutrition Facts label is required by the Food and Drug Administration on most packaged foods and beverages” (Mayo Clinic Staff, 2012). A lot of companies get by this law by only putting the nutrition label on the main box that the individual packages come in stating that the packages are not for resale.
For the matter of losing the nutrient in vegetables and fruit, it is not a big issue with them because by adding some flavor or healthy ingredients, more and more customer will choose their product as a favor. Article 2 * Title: Smoothie can do harm for you, can’t it? * Source of information: Coffee vs. Smoothies: Which is better for you? * Date: 24/10/2013 It seems obvious that most of people will hold the opinions that smoothie is better. Because drinking coffee is a necessary evil while having a smoothie, made of fruit, is part of your five-a-day.