Comparing Porter Generic Strategies

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COMPARISON BETWEEN STRATEGIES; DEIFFERSIFICATION STRATEGY, COST LEADERSHIP, AND FOCUS STRATEGY. DEFINITION 1. A differentiation strategy is a strategy that using a methods in produce specialized product for the narrowed or specialized market. This strategy is appropriate where the target customer segment is not price-sensitive, the market is competitive or saturated, customers have very specific needs which are possibly under-served, and the firm has unique resources and capabilities which enable it to satisfy these needs in ways that are difficult to copy. These could include patents or other Intellectual Property (IP), unique technical expertise (e.g. Apple's design skills or Pixar's animation prowess), talented personnel (e.g. a sports team's star players or a brokerage firm's star traders), or innovative processes. Successful brand management also results in perceived uniqueness even when the physical product is the same as competitors. 2. Cost Leadership Strategy is a strategy that emphasizes on the effectiveness and efficiency in production and sale their product to mass market and become the market leader and achieved by having the lowest prices in the target market segment, or at least the lowest price to value ratio (price compared to what customers receive). This strategy involves the firm winning market share by appealing to cost-conscious or price-sensitive customers. To succeed at offering the lowest price while still achieving profitability and a high return on investment, the firm must be able to operate at a lower cost than its rivals. There are three main ways to achieve this. The first approach is achieving a high asset turnover. In service industries, this may mean for example a restaurant that turns tables around very quickly, or an airline that turns around flights very fast. In manufacturing, it will involve production of high

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