Compare the Aims and Objective of Different Businesses Marketing Essay

1480 Words6 Pages
In this task, I will be explaining what aims and objectives are and why they are relatively important to small and large organisations. A Mission Statement is a statement which consists of both the aims and objectives; it explains the main purpose of the business and the activities it is doing to achieve this. Aim of any successfully can be described as long term goals that they want to achieve e.g. expanding the business globally. Objectives give the business a clearly defined target; they are goals that are achieved in the short term. Objectives can help to motivate the employees working within an organisation, as this will help in profit maximisation. Examples of Aims and Objectives for any business are as follows: Aim: To expand the business after one year To increase sales year after year To increase profit maximisation To survive whilst trading in the business Objectives: To achieve 50% market share within the business in a short period of time. To be environmentally friendly. While trying to achieve the objectives keep customers happy. Aims and Objectives for three different types of sectors within business organisations; they are: Privately Owned Businesses = they provide goods and services, and must make a profit to survive. Firms in the private sector include: Sole Traders Partnerships Private and Public Limited Companies Examples of Aims and Objectives for this sector involve the following: Aims: Maximise profits by increasing sales and reducing costs Increase market share Expand the business Objectives: Increase sales Increase numbers of customers Reduce costs Improve product quality An example of a Privately Owned Business is Tesco; where there Mission Statement is “We create value for customers to earn their lifetime loyalty”. Public Owned Organisations = this

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