Comparative Analysis of Apple and Dell

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Table of Contents Introduction……………………………………………………….………………………………………………….…………………3 Apple Corporation Overview…………………………………………………………………………………….………………4 History Products Major Competitors Dell Corporation Overview……………………………………………..………………………………….…………………….4 History Products Major Competitors Ratio Analysis……..…………………………………………………………………………………………….……….……………6 Liquidity & Efficiency…………………………………..….……….…………………………….……………………6 Solvency………………………………………………………………………….………………………………….………8 Profitability………………………………………………………………………….……………………………..….…..8 Conclusion………………………………………………………………………………………………………………………………9 References……………………………………………………………………………………………………………………………..10 Introduction The purpose of this report is to compare the financial statements of two companies, Apple Corporation (Apple), and Dell Corporation (Dell). The comparison will use ratios calculated from financials of each company. The reason for using rations rather than simply reviewing the financial statements themselves is that financial ratios are an efficient way to compare companies independently of size, volume or market share. Ratios go beyond just looking at the numbers to reveal just how profitable a company is, does it have enough cash to cover fund the business, or is it heavily dependent on debt (Ingram 2013). Examining ratios are instrumental in planning and making strategic decision within a company. Ratios are also valuable to investors who want to evaluate a company’s performance, financial health, and solvency. APPLE Overview Apple Inc. (formerly Apple Computer, Inc.) is an American multinational corporation, founded by Steve Jobs, Steve Wozniak and Ronald Wayne, with a focus on designing and manufacturing consumer electronics and closely related software products. The first order for the Apple I computer was in 1976 and Apple was incorporated in January

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