Company Report Of Mcdonalds

320 WordsApr 30, 20122 Pages
fail (30-39%) will reflect an unsound or inappropriate response and/or not display the appropriate depth and/or missing essential elements in the response to the solution. A pass (40-49%) will reflect an appropriate response to the decision and give an adequate explanation as to the reasoning behind it. The overall solution will show evidence of some referenced theoretical underpinning, appropriate industry examples and /or industry context and where relevant there will be some reference to the outcome of previous decisions. Together these should reflect some analysis. The work will be clearly presented using a good level of English. A mark of between 50-59% will show evidence of a sound response to the decision and the reasoning behind it. The overall solution will evidence some linkages between the referenced theoretical underpinning, appropriate industry examples and /or industry context and where relevant there will be some reference to the outcome of previous decisions. Effective analysis will cover key areas. The work will be clearly written and well presented. A mark of between 60-69% will show evidence of a detailed response to the decision and the reasoning behind it. The overall solution will show the ability to clearly analyse and conceptualise the relationship between the referenced theoretical underpinning, appropriate industry examples and /or industry context and where relevant there will be some reference to the outcome of previous decisions. The presentation will be of a high professional standard (no errors) and the work will be well structured. A mark over 70% will show evidence of substantial further research encompassing both academic underpinning and recent industry examples. Thus the overall solution will be characterised by the use of business strategies and management competencies which create novel, challenging and innovative

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