Company Marketing Research Essay

2001 WordsMay 14, 20139 Pages
Marketing Your Name Course Number Date * Contents 1 Abstract 4 2 Introduction 5 3 Research problem 6 3.1 General: 6 3.2 Specific 6 4 Research Methodology 6 4.1 Procedures 6 4.2 Scope and limitation 7 4.3 Hypothesis 7 5 Results 7 5.1 Hypothesis testing. 7 6 Conceptual framework 8 7 Literature review in marketing 8 8 Discussion 11 8.1 The marketing environment 11 8.2 The marketing mix 11 8.2.1 Product 11 8.2.2 Pricing 11 8.2.3 Promotion 11 8.2.4 Distribution 12 8.3 The marketing process 13 9 Conclusion and recommendation 13 10 Bibliography 14 10.1 Appendix I 15 Abstract A 100- to175-word summary of your term paper. The Abstract begins a new page. Introduction Wiseway logistics is a company that provides logistic services to its clients. Logistic services are very important to the recent economic developments of a competitive world. According to Vogt, Pienaar, and de Wit (2002), logistics is “the process of planning, implementing and controlling the efficient, effective flow and storage of goods, services, and related information from point of origin to point of concuption for the purpse of conforming to customer requirement.” This explanation would agree with Douglas , Stock, and Ellram (1998) that logistics add value to products by creating place and time utility. The major activities carried out by logistics companies, such as the wiseways logistics are inventory management, material handling, demand forecasting and planning, logistic communication, procurement, packaging, order processing, warehouse management, transportation, waste disposal, return goods handling and customer service (Douglas , Stock, and Ellram, 1998 and Vogt, Pienaar, and de Wit, 2002). Wiseway logistics therefore associate its services to the processes associated with the flow and storage of

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