Company G Mission Statement

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Product: Remote controlled automatic food dispenser for pets A1. The mission statement for Company G is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality innovative electronic solutions.” With the new remote controlled automatic food dispenser Company G will provide a safe and reliable high-quality innovative product for pet owners, adding convenience into their lives by allowing them to feed and portion food for their pets, even at a remote location. A2. Company G’s remote controlled automatic food dispenser is classified as a shopping offering, because the consumer will make an effort to compare this product to other automatic pet feeders on the market and select the brand they feel would work the best and not be too expensive for their budget. They might visit multiple stores and spend a…show more content…
These strategies if used by Company G are the best mix to achieve their objectives because they allow Company G to maximize its profit while supporting the mission statement. The remote control features of the product combined with the variety of colors available and the convenience of not having to place the product near an outlet provide unique high-quality features that will best allow Company G to achieve its goal of increasing its revenue by 25% over the next three years. Using the previously stated price strategies will help Company G sell higher amounts of the product to big retailers at a competitive price, best equipping the company to reach a breakeven point by the second year. By using the place strategies stated earlier Company G will have a fast delivery cycle and get its new product out to more stores enabling them to have the product available in most major retail stores within a few months, and by using these promotion strategies of advertising on television as well as the internet they are best able to increase product awareness among the target audience by at least 30 percent in one

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