Company Analysis of Eyeworks

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MG7 – Business Strategy Company Analysis of Eyeworks Xantina Romkes, 120807 ME2-2b Table of Content Company Description Company and Organizational Structure Product/Services and Customers Corporate Level Strategy Competition and Market Share BCG Matrix Organizational Structure Mintzberg’s Structure in Fives Being a Manager at Eyeworks Competitive Strategy Porter’s Generic Strategies Treacy and Wiersema’s Value Disciplines PESTEL SWOT Five Forces Future Strategy Advice Porter vs Treacy and Wiersema Mission Statement Internal Stakeholders External Stakeholders Mission Statement Revision Mission Statement Comparison Companion Pictures References Appendixes 1. PESTEL 2. SWOT 3. Five Forces Analysis Page 11 Page 12 Page 13 Page 8 Page 8 Page 8 Page 9 Page 9 Page 10 Page 6 Page 6 Page 6 Page 7 Page 7 Page 7 Page 7 Page5 Page 5 Page 3 Page 3 Page 4 Page 4 Page 4 In the following report Eyeworks will be referred to as the original company, before Warner Bros bought it. The market of Eyeworks will be referred to as if it was the Dutch market. 2 Company Description Company and Organizational Structure In 2001 Reinout Oerlemans founded Eyeworks as “a creative, independent television production company that develops, produces and distributes content in different genres.” (EYEWORKS, 2014) Eyeworks creates television-formats and broadcasts these in over 35 countries worldwide. Eyeworks was recently bought by Warner Bros., which will now own all the upcoming formats. Reinout Oerlemans, who just had a heart attack, will move to LA to become the chairman of his previous owned company. The following image shows the organization as portrayed on the official website on the right and on the left is a self-created organizational chart portraying the organizational structure. Product/Services and Customers The content developed, produced and distributed
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