Communications Essay

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COM2036 INTEGRATED ORGANISATIONAL COMMUNICATION ASSIGNMENT 01 COMMUNICATION AND THE ORGANISATION I,, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301/2010 regarding technical and presentation requirements, referencing techniques and plagiarism. CONTENTS PAGE 1 INTRODUCTION 1 2 COMMUNICATION AND THE ORGANISATION 1 3 ORIGINS AND EMPHASES OF FIELDS OF COMMUNICATION 1 4 COMMUNICATION STRATEGY AND COMMUNICATION OF STRATEGY 3 5 THE RATIONALE FOR INTEGRATING ORGANISATIONS’ COMMUNICATION 4 6 COMMUNICATION INTEGRATION 4 7 MESSAGES THAT DETERMINCE CUSTOMERS’ PERCEPTION OF AN ORGANISATION 4 8 CONCLUSION 6 SOURCES CONSULTED 1 INTRODUCTION Communication can be defined as the basis to form a relationship; it opens a path for one to establish and maintain contact with other communicators and utilise the opportunity to further improve the relationship between the communicators. The focus in this essay is on communication in an organisation, the various fields of communication, their origins and particular areas of interest and also describes the concepts of communication strategy and communication of strategy that apply to organisations. It will further define the process that brings together communication between the organisation and its stakeholders, particularly, its customers. 1. COMMUNICATION IN THE ORGANISATION 1.1 origins and emphases of fields of communication Organisational communication Traditionally, organisational communication was practised through general and departmental meetings in an organisation and interpersonal communication. It derived from psychology and sociology; however, it was not until 1945 that it was recognised at

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