Communication Channel Scenarios Essay

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Communication Channel Scenarios Jerry Thornhill MGMT 521 Richard Bowman November 20, 2011 Communication Channel Scenarios Business Communication Channels are extremely important to every business. “Good communication matters because business organizations are made up of people. Communication in a business organization provides the critical link between core functions” (Blalock, 2006). “Communication channels take the form of face-to-face conversations, video conferences, telephone conversations, letters and memos, formal reports, recorded speeches, and live speeches” (Robbins & Judge, 2011, p. 358). This paper covers three scenarios. The first scenario consists of a beverage company with a new product. The second is a travel agency that has its login names and passwords expire. The third scenario is an editing company that has to decrease their workforce from ten to six employees. Marketing a New Beverage A beverage company has decided to take their product global. The Vice president of Operations has tasked the Marketing manager to develop a strategy to accomplish this. The Marketing Manager has to present this idea to the team and develop this strategy. The best communication channel for the delivery of the idea to the manager’s team is through face-to-face conversations and electronic mail. The team can also use telephone conferences to discuss ideas or share information. These meetings will share information while allowing for any questions to be asked and answered. As the project proceeds, the team can share information through formal reports and memos. As there is a one week time limit on presenting the strategy to the Vice President, the quicker face-to-face conversations and electronic mails will be the preferred methods. This channel selection is the best as it allows the team to be presented the information as quickly as possible. This
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