Kayla Ellsworth February 11, 2014 Bounty Paper Towels “We Love Our School” Program 2012 PRSA Silver Anvil Award Winning Case OVERVIEW Bounty Paper Towels “We Love Our School” program was an extension of the broader community relation’s campaign, “Make a Clean Difference,” seeking to make a difference in communities and schools nationwide by providing clean, creative learning environments (Jester, 2011). “We Love Our School” week allowed Bounty to creatively engage with their audience, and encourage parents to be involved in their children’s school communities. Together, these campaigns marked a shift in Bounty’s marketing strategy, from a brand that is durable and absorbent, to focusing on a confident clean that consumers can trust (Jester, 2011). Key Target Publics: * Moms with school-age children; particularly moms who are active in school communities * School administrators/teachers Intercessory Publics: * PTO/PTA influential leaders * Social Family Media Bounty incorporated a two-step flow model of public relations by utilizing its intercessory publics to gain access to their target public, moms. By partnering with School Family Media, Inc., Bounty was able to gain a unique reach among influential leaders: PTO and PTA moms across the nation (P&G, 2011).
An important point to remember when thinking about effective communication is that not all people’s experiences will be the same as your own due to their upbringing, culture, family background or linguistic knowledge. This means that you cannot always take for granted that your viewpoint or style of communication will always be affective. Culture and family background affects the way people communicate as something that might be acceptable to us may not be acceptable in some cultures like direct eye contact. Family background plays a big part in how we communicate amongst our family. Some children will have heard swearing at home others may be hearing more than one language also some may come from a noisy household where as other may come from a more quiet environment.
2. Agency name | Role of agency | 1. Shropshire Safeguarding Children’s Board (SSCB) | A representative group of agencies involved in Safeguarding Children and Child Protection | 2. Working Together to Safeguard Children 2013 | This agency covers the legislative requirements and expectations on individual services to safeguard and promote the welfare of children | 3. Social services | This agency aims to create more effective organisations, making communities stronger, and promote equality and opportunity.
Introduction It is clear that we cannot escape the need to communicate, and so we owe it to ourselves and to others to manage our communication competently Kaye (2010, p.84). Growing up in the same household siblings can play a unique role in one another’s lives; specifically in relation to an older sibling playing an important role on the younger sibling. An older sibling can help stimulate the importance of companionship, the importance of parents as well as the importance of friends. Throughout this essay I will write about maintaining effective sibling communication and why it is important for older siblings to uphold positive and influencing relationships with younger siblings. I will also write about how misinterpretation of actions and communication can lead to unwanted effects in a family’s dynamics.
Power of One Jannie Owens Community & Youth Development – EDU 635 Instructor: Dr, Donna Glover February 24, 2014 Initiative, Vision, and Mission The YOUth Can initiative is to partner with Teen Summit, Edison schools, and Detroit Parent Network to engage our youth in learning and growing at home, school, in programs, and in their neighborhoods. Through community partnership collaboration, we would seek to ensure that young people grow up with the skills, knowledge, and social attributes they need for success in school, work, and life. By providing shared outcomes and aligning a wide array of youth programs and services, we would strive to provide safe settings for youth, ways for them to connect to their community, and opportunities to experience positive relationships with adults. Our vision is to
Bowlby’s primary thesis is that the success of all relationships or attachments in life is dependent of the success of the first one, namely, of the bond between the infant or small child and his mother or primary caregiver. Attachment behaviors begin early in life. This narrow age limit is often called the critical period. It has become more and more apparent that a healthy attachment is most important in human development. If a child has a secure attachment, he will grow up to view the world as a safe place and will be able to develop other emotions.
Relationship Reflection Paper For this relationship goal assignment, my focus was on improving my active listening skills with my wife Erica. My goal was to identify my listening style and improve on my listening and responding abilities. As I mentioned in the goal paper, “there’s always room for improvement,” and becoming a student of Professor Lori Petite’s, Interpersonal Communications Studies this spring semester was an excellent start for me. The environment is engaging. A very necessary course and one to which I appreciate.