This then triggers a sudden increase in private investment. Private investment brings a range of benefits into the area including: more high quality public services and transport, new housing and hotels which helps create this new ‘global brand’ for the area which of course leads to even more inward investment to the area and so on. One of the main, most recent, examples of this idea of using sport as a catalyst for rebranding has to be the 2012 Olympics. With all else mentioned above related to private investments and its benefits aside, the 2012 Olympics created a feel-good factor for many of the local residents in east London. This was achieved by the constant promise to the local people of great improvements to their lives, and through other things such as the new recognition to their area, the physical environmental improvements to their area and the new jobs being created all contributed to the widespread feel-good factor.
The relationship between colour harmony and the human colour vision system Name: Tao Yuan ID: 200814226 1. Introduction The world is colorful, every space is filled with brilliant colours. Color has a strong power to create brand image, affect the buyer’s decision making process and change the mood of consumers. Colour harmony as an attribute of the colour composition affects human vision as well. Therefore, the paper tries to explain what the colour harmony is and how it related to the human colour vision.
Therefore, the presence of an individual produces positive reinforcement as they have a more attractive appeal. This theory also suggests that we are attracted to people if we meet them whilst we’re in a good mood, an example being at a party. As a result, previously neutral stimuli become positively valued as they are associated with the pleasant event, therefore meaning that we learn to like people through classical conditioning. Griffit and Guay (1969) conducted a study to investigate how the reward/need satisfaction theory works and how well it is acceptable. Participants were evaluated on a creative task by an experimenter.
However because of subtexts known as unstated or hidden messages used in these advertisements we buy those things anyway because it had convinced us it will make us look cool or we’ll have fun with it.Cover girl sounds convincing that this lips gloss will not make our lips sticky and that it makes our lips shine. In this ad Eva’s lips appears to be very glossy. Do you believe that the lip gloss really does make them shine or that they edited her lips that way? Also in this ad the persuasive strategy used is pathos. Eva is very happy while wearing this lips gloss.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
This will stir up excitement and add to the allure of Kudler. Next, communications will encompass the need for radio, television, and billboard advertisements. Advertising budgets do a lot for the marketing backbone of any business, and a company like Kudler that is looking to expand will benefit from these types of advertisements. Finally, expenditures is needed to increase studies, update trend analyses, and further investigate what it is the customer wants, and the best ways to provide those wants to the customer. Utilizing the budget effectively will help promote the marketing tactics and strategies of Kudler Fine
They want to make the audience think that a good time and fun is associated with buying their product. I think this advertisement is a successful one. It displays two aspects of the rhetorical triangle in a way that makes the product look worthy of buying. It uses a well known song “Love Train” to make the audience feel unified and happy. The song playing in the background over people having fun makes the audience believe they should jump on the “love train” and buy the product to indulge in a thriving social life and to have a good time.
I believe this is an effective ad because it gets its main point, that those who wear Jordan Brand shoes are hard-working and driven individuals, to the audience easily, keeping them entertained with action packed sports sequences. It also uses music to build up the excitement, and the continuity of the “slap” sound shows that the athletes are persistent and hard working. The target market the seller is trying to reach would be athletes. They use celebrity athletes to help showcase that Jordan Brand shoes are for the
I observed how one and the same situation might change when viewed from different angles of vision. The language that I used in both cases was rather persuasive and aimed at convincing the reader to believe that the situation was positive or negative. Adding a lot of details to the overall description helped impress the reader and aided in creating a bright image of the encounter in the reader’s mind. Thought I did not mention directly from which perspective the narration was held, such words as “passionately”, “seemed to be leading to the qualitatively new level of life”, “my dream employers”, “shining smiles” hinted the former one, while expressions like “breathing desperately”, “demanding trial”, “nervousness verging on the dizzy feeling of faintness” implied the latter one. Obviously, the words that I used for both descriptions have positive and negative connotations accordingly in the context of the whole story.
Therefore, like an ignorant individual, I assumed that my living was the standard of living of everyone else’s. I had many richer friends, which also made me think that my standard of living was average. However, thinking critically, there are tons of people who do not have the means or the grades to go to an educational level beyond high school and therefore receive minimum wage jobs without a good opportunity for promotion because those will be handed to people with the higher educational people. Also, that leaves very little room to improve the condition of living that you find yourself in. Therefore most of the times you will find yourself marrying an individual of the same economic class due the nature that nobody wants to date someone of lower class as you.